The first step in sales is the pre-approach. The way I did this was by researching the product and learning all the information, that I didn’t already know. Also, I know some of the customers that would be looking to buy an Apple TV. The customers would be adults. With adults the sale person must be informative and polite.
The next step is the approach. I could use any of the three approaches. For the service approach I could say, “How may I help you?” This could work if the customer was looking to buy an Apple TV. Also, if I wanted to use a greeting approach, I would say, “Good morning.” This would work for a customer walking into an Apple Store or a person looking to buy an Apple TV. Finally, the best one to use is the merchandise approach. I would say, “Do you have an questions about the Apple TV.” This works the best because it is the most specific way to start a conversation with the customer.
Next, determining the needs of the customer is the next step of sales. To do this the salesperson must watch the customer for little hints of what they are exactly looking for. The salesperson does this by watching nonverbal communication, listening, and questioning. Also, the salesperson has to look for what the customer wants to know. For example, if they are curious about the new feature, AirPlay, the salesperson must explain how it works. I would start out by saying, “AirPlay is where you can stream content from your iPhone, iPad, or iTouch to your TV through Apple TV. AirPlay mirrors what’s on your device and puts in on your TV.”
After determining the needs of the customer the sales person must present the product. This is when the salesperson would get the Apple TV out and show them how it works first hand. The salesperson ...
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... be another Apple remote, which is cheap, or the Apple Remote App, which is free. These things could help your customer have an even better experience then they could have had before.
Finally, the last step is relationship building with the customer. This is an important step because it shows the customer that you care and it also gives them a reason to come back to the store. Some ways to do this is by instead of handing the customer to the cashier, take the order yourself and continue conversation. Also, when the customer is leaving, the salesperson should say, “Thank you and I hope you enjoy your new Apple TV!” I believe the best way for relationship building is to follow-up with the customer. This means if you see them in the store again make sure to greet them by name and ask them how their Apple TV is. That will show the customer how much you care about them.
5 – High Apologize, put the customer at ease, tell him you are here to help him and ask him to explain his concern to find a possible solution.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed.
First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.
The first step generating leads, at this part of the production Amazon is only selling a handful of these products. By this they will be able to more accurately figure out the target market and coming up with ads to increase the numbers in the target market as well as trying to draw others in. The second step qualifying leads, Amazon will need to see exactly how much people would be willing to pay for this service and be willing to play around with prices to see if results change. With the cutting out of interaction in stores for the trial stages Amazon should continuously follow up with consumers that are the first to try out the product in order to get feedback on improvements that they can make towards the product. The third step, Approaching the Customer, Amazon should make sure that anyone in contact with the customers knows everything there is to know about the product itself, and also that they know exactly where the customer fits into the market. For example, do they live in a rural or urban area, elderly or a younger market. Knowing exactly where they fit into the market will be essential in knowing what to say and key in on when trying to sell the product, or when talking to customers that have already bought the product to be able to get good feedback of satisfaction and concerns. For the fourth step, for customers that have already bought the product they must make sure they are listening to the concerns and ensure the customer that they Amazon will do everything in their power to address it. For people that have not bought the product, listen to their reservations and address ways of how what they are worried about is, respectfully, not an issue. If meeting in person, give the customer documents on why the product is good for them, or offer to email it to them. For some, a paper document listing the different ways that the product is good for them
Apple Inc. is termed as one of the most successful technological companies in the corporate world. The company specializes and manufactures a variety of technological gadgets such as iPod, iPhone, iTunes, Apple computers and laptops, software products and so forth. In addition, Apple Inc. designs software products that must be used along with their products. Notably, Apple stands out as one of the few technological companies that comes up with the design and sells complete products ranging from the hardware to the software that must be used along with the electronic gadgets (Paley, 2005). Apple has created a marketing and selling strategy through establishment of online stores, availing direct sales representatives in different locations, creation
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
...product that suits that needs of the customer is part of the planning process. To do this, customer needs can be speculated and then an information gathering plan is developed and then the information is gathered. The results should be analyzed and checked for validity. Based on the conclusions, the product changes can be made. Customer feedback can also be used to make product improvements.
- inform themselves on specifications, requirements, capabilities of product or service - part of consumer’s responsibility
Finally, follow up with the customer. Business and companies have an opportunity to make sure that the customers needs or issues were met and resolved. You can follow up with your customer by phone, email or even a letter to make sure that the issue or solution was solved to their satisfaction. If it wasn’t solved or resolved at that time that you will continue to find a workable solution and keep them informed. Sometimes going above and beyond will exceed the customers expectations and they will become loyal customers as well as customers that will share creating new customers.
products they want. The goal is to not only provide consumers with what they know they
In today’s marketplace the experience that a customer encounters whilst purchasing a product can be as important as the functionality of that product. Modern consumers are more savvy about products, marketing and required levels of customer service. It would be assumed that the product is functionally sound and has the appropriate desirability. Therefore, the critical factor in satisfying a consumer is the purchase and post purchase experience.
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.
To solve the problem of declining sales, three basic questions must first be answered. Yarborough defined these as “knowing where you are, where you are going and how you are going to get there” (Yarborough, 1994, p. 13). The appropriate process to solve a problem must define the current state of the issue, find the core cause(s) of the problem and chart a viable course for correction. Additionally, proper instructions and action steps of how the solution will achieved must be part of the process.