The Value Of A New Product Essay examples

The Value Of A New Product Essay examples

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In order for an organization to increase its value over a period of time it uses what is often referred to as strategic capability. With this process, businesses use competitive strategies to reach targets. (Hartman, n.d.) As competitive strategy goes hand in hand with strategic capabilities, the Business Directory defines competitive strategy as a “long term action-plan that is devised to help a company gain a competitive advantage over its rival.” It goes on to state that these strategies are useful in relation to discrediting another organization’s products or services; as such, they are a main part of advertising campaigns. (Business Directory, n.d.) Laureate Education further explains strategic capabilities as key elements of an organization which allows it to perform efficiently.

Recently, my organization reached its 175th anniversary. To celebrate this milestone, a new product was marketed with intent to produce exceptional returns in the future. Due to the nature of the product, its market response and reasonable value, the product took the market by storm. In turn, competing companies began their quests to seek detailed information of how the product worked by using fake customers. Additionally, the brilliance in my company’s marketing strategy, stated that the product is only being offered for one year.

The market response for this product broke many financial records for the company and as a result, the product availability was extended, and a new suite of products of the same nature, but various maturity years. The company decided that it will continue to sell the product but modify how the return will work on maturity since the product was originally formatted by the actuaries to capitalize on a set targe...


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...cretly having problems at home. As such, collective intelligence, deemed “organizational knowledge” is derived. (Johnson, et al., 2014)

References
Business Directory, n.d. Competitive Strategy. [Online]

Available at: http://www.businessdictionary.com/definition/competitive-strategy.html
[Accessed 19 November 2016].

Hartman, D., n.d. What is Strategic Capability?. [Online]
Available at: http://smallbusiness.chron.com/strategic-capability-15828.html
[Accessed 19 November 2016].

Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regnér, P. (2014) Exploring strategy text & cases. 10th Ed. Harlow: Pearson.

Joseph, C., n.d. Advantages & Disadvantages of Telesales. [Online]
Available at: http://www.ehow.com/list_5972333_advantages-disadvantages-telesales.html
[Accessed 19 November 2016].

Laureate Education Inc, 2014. Week 8 Key Concept Overview. [Online].


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The Value Of A New Product Essay examples

- In order for an organization to increase its value over a period of time it uses what is often referred to as strategic capability. With this process, businesses use competitive strategies to reach targets. (Hartman, n.d.) As competitive strategy goes hand in hand with strategic capabilities, the Business Directory defines competitive strategy as a “long term action-plan that is devised to help a company gain a competitive advantage over its rival.” It goes on to state that these strategies are useful in relation to discrediting another organization’s products or services; as such, they are a main part of advertising campaigns....   [tags: Marketing, Strategy, Management, The Return]

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