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Competitive advantage and competitive strategy
What are the benefits of competitive advantage
Competitive advantage and competitive strategy
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Value creation is the overall total value of a product. It includes everything from the cost of raw materials all the way through getting it out to the customers. A product has a true cost; what the cost is to just produce the product. There is an expected profit the company wants to make per product, and the value of what the consumer is expecting from there purchase. Value creation is related to competitive advantage based off of business strategies. If a brand it known to be of higher quality, customers will expect the price to be higher than cheaper alternatives. This can also apply to the internal processes of the organization, especially if they are manufacturing anything. Having a lower production cost per unit, or better logistics than other competitors will give an advantage.
2. What is a value chain? Why is efficiency so important in an organizations value chain?
Value chain describes how the different sections/departments of an organization work together, or what they need from one another to function. Efficiency is important to lower operational costs inside the organization. For example, if a
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Economies of scale are prone to disorganization due to its size, employee count, hierarchy, or efficiency caps. With large organizations, communication becomes increasingly important do to long chains of command and a world that perceives that everything be quick and 1 push of a button. This also applies to organizations with hard to navigate employee hierarchy structures or long value chains. Efficiency is also a factor; Two or three locations but be more advantageous than one big location. Maybe having a presence in multiple time zones would be an advantage over one location. Economies of scale can also be used to maintain a competitive advantage. If the cost of a competitor to enter the industry is high, they are more likely not to enter and vice
Value Proposition is defined as "A business or marketing statement that summarizes why a consumer should buy a product or use a service”. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings." To structure a proper value proposition for a company, you must view the business model and three identifying features of the business. These three features are the Goals, Core Activities, and the Product Market Focus. The goal of a company is what it aims to accomplish. In regards to Imperial Oil ltd., their main end goal would be to create profits for their shareholders and to increase the overall value of the company. With creating more value to the company, the business can use funds to access and develop more research and advance their technology in growing the corporation. The core activities of the business are what value creating tasks will help the business run properly and how t...
• Analyzing the value chain of the McDonald’s Corporation to determine where they can create using resources, capabilities, and core competencies, which have been discussed above.
Spokane Industries has contracted Franklin Electronics for an 18 month product development contract. Franklin Electronics is new to using project management methodologies and has not been exposed to earned value management methodologies. Even though Franklin and Spokane have worked together in the past, they have mainly used fixed-price contracts with little to no stipulations. For this project, Spokane Industries is requiring Franklin Electronics to use formalized project management methodologies, earned value cost schedules, and schedules for reports and meetings. Since Franklin Electronics had no experience with earned value management, the cost accounting group was trained in the methodology in order to bid for the project.
Lynch (2006) explained this as it is an association in between main values that adds tasks plus supporting tasks. In Audrestsch (1995) it is proposed that this is considered like a tactical valuation means which helps in diagnosis addition of values by the process of weaknesses plus strength. Below given image is proposed by value chain of Tesco.
Customer value is defined as "the perceived benefit of a product, used by customers to determine whether or not to buy the product" (Lussier, 2006). I do believe that most customer's focus on creating customer value. It is an aspect needed in order to sell anything. A customer would not buy something if she or he did not see the benefit in buying it, therefore, organizations strive to create customer value because they need the customer to see a benefit and to buy the product.
Royal Caribbean Cruise Ltd (RCCL) has two distinct supply chains which create a unique challenge. Each supply chain is managed by a Provision Master. The first supply chain includes all food, beverage, and lodging inventories that needed for the trips. The second supply chain encompasses “corporate spend” materials, such as office supplies, printing services, hardware and software, printed materials, computer supplies, marine consumables (spare parts, fuel, lubricants, any and all services associated with the ship maintenance and etc).
According to Hill, Wee and Udayasankar, the success of the company’s strategy can be measured by the value created for shareholders. To maximize the value, managers can increase the profitability by picking a position in the efficiency frontier with supportive internal operations and appropriate organization structure. In fact, Louis Vuitton had outstanding performance on that.
Value chain model highlights specific activities where the information systems could be applied. This model is set to identify leverage points in which IS could have a strategic impact to enhance company’s competitive position. The value chain perceives firm as a series of interconnected activities that add a margin of value.
Leonard Prescott, vice president and general manager of Weaver-Yamazaki Pharmaceutical of Japan, believed that John Higgins, his executive assistant, was losing effectiveness in representing the U.S. parent company because of an extraordinary identification with the Japanese culture.
Recklies, D (2001) ‘The value chain’, Recklies Management Project GmbH, http://www.fao.org/fileadmin/user_upload/fisheries/docs/ValueChain.pdf accessed 12 Jan 2014
Before explaining the advantages that a value chain can offer, it is important to first identify the value chain itself. According to Stabell and Fjeldstad (1998) Porter's work on VCA began by disseminating an organization's activities into two categories, primary activities and support activities (See Figure 1):
Economies of scale are a barrier to entry that affects the market in which my business operates as well. Moreover, I see economies of scale as a barrier because when many event planning businesses start out they are not able to fully produce goods and services on a larger scale right then and there without incurring many large costs. However, when they have been around for a while and have gained substantial amounts of business then they essentially are able to produce more of their goods/services on a larger scale with less input costs, therefore, economies of scale are said to be reached. So,
2. What is the difference between a.. Explain how the company’s value chain activities can be better linked to create value for the company. A chain value is a diagram that a company uses to determine its activities and components such as its functions or management from top to bottom or vice versa.... ... middle of paper ...
I understand the term customer value to define how customers weigh the benefits of individual purchasing decision against the costs of these products.
Olav Jull Sorensen (2009): “Formation, Organisation and Management of the (Global) Value Chain I a Theoretical Perspective”