Crocs’ business model and value chain, centered on the customer, made the company successful for a multitude of reasons. First, the design of Crocs is concentrated on comfort and durability. The croslite material used to make the shoes is valuable to consumers because it is lightweight and molds to the shape of the wearer’s foot. Also, this croslite material makes Crocs easy to maintain and resists bacteria and fungus (Hoyt & Silverman, 2008). Secondly, the company has been able to produce this product for a reasonable price. The internal collaborative efforts of the company allow consumers to obtain a high quality product for a low price. Additionally, Crocs has made their product ubiquitous and therefore easily attainable. From the beginning, Crocs’ top level managers knew they had to “launch the world” in order to obtain sustainability (Hoyt & Silverman, 2008). This company recognizes the importance of catering to their customers...
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