The Utilization And Importance Of Social Media In The Restaurant Industry

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The definition of social media has combined a form of electronic communication such as websites and applications that users can develop online communities to create and share personal messages, information and content to engage in social media. Social media is constantly changing and developing and because of its rapid growth is dominating the world but with constant change, it is hard to give a broad term definition. In the paper social media is described as the Internet-based platforms that enable interaction, communication and sharing of ideas and information through platforms such as YouTube, Snap Chat, Facebook, Instagram, Twitter, Zomato and other social media sites.
With social media and its use today being prominent in the restaurant industry, it can be said that this is starting to replace traditional marketing such as paper adverts, TV and brochures in a time where people want instant access to information. Social media will constantly evolve, bringing inventive ways …show more content…

The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts.
The utilization and importance of social media in the restaurant industry is vital to enhance business presence, footfall and revenue. It is therefore crucial for restaurants to understand culture when applying social media. The restaurant industry can utilize social media to maximize resources, allowing the restaurant to gather information regarding the guest profile which will assist in revenue management when promotions for special menus, items and events are used in order to attract guests to visit the restaurant. The use of social media assists in customizing messages to specific audiences

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