The Different Types of Media

645 Words2 Pages
bulb-icon

Recommended: The impact of media in our sociaty

The Different Types of Media

I think that all different types of media have lots of different

influences on society, especially individuals. There is an enormous

variety of media including; television, newspapers, radio, magazines,

advertisements etc. It seems that the more developed that society

gets, the harder it becomes to escape media. One of the most common

forms of media is advertisements.

Advertisements are not only one of the most common forms of media but

also one of the most over-exposed types of media there is. This is

because advertisements appear in every single type of other media

there is, therefore making advertisements are an essential way for

people to ‘advertise’, or make known, their products. A good example

of this is in magazines, in many teenage magazines feature life

stories, surveys/questionnaires, celebrity interviews etc, however the

person that has purchased this magazine doesn’t realise that by simply

reading the magazine they are being secretly influenced to spend their

money on, most often unnecessary, items. For example the teenage

magazine Bliss they have pages featuring models styling the latest

fashion in clothes therefore advertising to the reader the clothing,

but also at the same time encouraging the reader to purchase clothes.

This is an extreme type of advertising. Advertising doesn’t just

feature in magazines though. It also plays an important role in

television whether it’s just advertising a television program or a

cosmetic product.

Television is another form of extreme media. With lots of different

options for hundreds of different channels, e.g. Sky, digital, free

view etc. wit...

... middle of paper ...

...ek the help of someone they know can get confidential

advice through an agony aunt page. They show real life extraordinary

situation that people face, stories like “my best friend and my dads

affair”.

Newspapers are yet again a very political form of media. They hold the

key to informing the public about political and world wide events. For

example the Iraq war, the prime minister elections etc. newspapers

come in two basic forms, as tabloid (which features mainly gossip and

less political events) and broadsheet (the more business and political

of the two).

The forms of media discussed are just a few of the different types of

media hounding the public in the 21st century. As the years go by I’m

sure we types of media will be discovered and old types of media will

be over used and over exposed then ever before.

Show More
Related

  • The Media Has a Grasp on Younger Generations

    827 Words  | 2 Pages

    Media can influence every home in America. Not only is it capable of influence through television, but it can influence through magazines, newspapers, word of mouth, even clothing! The qualities of a person media tends to influence most, is their self-esteem and personality. Women are especially seen as being influenced, but men are in the bunch as well, although less published. Children are being brought into the influence as well at younger ages each generation. With more media influence in families, we can expect more social problems.

    Read More

  • Gangster Rap - The Negative Impact on Identity

    1186 Words  | 3 Pages

    Jean Kilbourne, a media specialist, raises an interesting point in one of her lectures when she states, “The average American is exposed to 3000 advertisements per day. Yet, everyone in America still feels personally exempt from the media. They say, “I don’t pay attention to ads. I just tune them out. They have no effect on me.”” She later states most of the people who have said this to her were wearing Gap™ tee-shirts. Whether people realize it or not, there is a direct correlation between the media and an individual’s identity. Along with products, the media also sells values, views, images, and concepts of normalcy. The media tells us who we are and who we should be. Unfortunately, many times the media tells us things that have a major negative impact on individual and collective identity. Without the media, we would see a positive shift in the way people view themselves as individuals and as a collective.

    Read More

  • Media

    4440 Words  | 9 Pages

    In the late Seventies, America became shocked and outraged by the rape, mutilation, and murder of over a dozen young, beautiful girls. The man who committed these murders, Ted Bundy, was later apprehended and executed. During his detention in various penitentiaries, he was mentally probed and prodded by psychologist and psychoanalysts hoping to discover the root of his violent actions and sexual frustrations. Many theories arose in attempts to explain the motivational factors behind his murderous escapades. However, the strongest and most feasible of these theories came not from the psychologists, but from the man himself, "as a teenager, my buddies and I would all sneak around and watch porn. As I grew older, I became more and more interested and involved in it, [pornography] became an obsession. I got so involved in it, I wanted to incorporate [porn] into my life, but I couldn’t behave like that and maintain the success I had worked so hard for. I generated an alter-ego to fulfill my fantasies under-cover. Pornography was a means of unlocking the evil I had burried inside myself" (Leidholdt 47). Is it possible that pornography is acting as the key to unlocking the evil in more unstable minds?

    Read More

  • media research

    995 Words  | 2 Pages

    Since my related field is television production, I decided to use Broadcasting and Cable as my first scholarly journal. This journal is published by Reed Business Information (formerly Cahners Business Information) and is a leading provider of critical information and marketing solutions to business professionals in targeted industry sectors. Broadcasting and Cable is a great scholarly journal for anyone who works for a cable company on or off the production set of the business. The journal informs readers on the latest technology such as Cameras, tape decks, lighting and televisions. The journal also informs us on current events in the broadcasting industry, for example the journal reviews how many satellite companies made money last year.

    Read More

  • Media

    662 Words  | 2 Pages

    As we look at our society and culture as a whole, we see that violence does exist in

    Read More

  • Alcohol Consumption in College

    3550 Words  | 8 Pages

    For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.

    Read More

  • Media

    1493 Words  | 3 Pages

    Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor that plays into the increase of violence would be mass media. Mass media has the power to reach and influence almost every American. Radio, newspaper, and television are all means by which media reaches people. Television however, can be considered the most influential. Ninety-eight percent of Americans have a television in their household. When it first came out it was considered a novelty, there were only a few channels and the signal was not very clear. Now it is available through air broadcast, cable, or satellite. Television has become part of everyday life. With the growing fixation and attraction to violence in the media, children in today’s society are becoming more violent and aggressive than ever before. However, to obtain a true understanding of this problem we must look at all aspect that cause violence, and not just put all of the blame on the media. Nevertheless, we shouldn’t forget the number one violence causing aspect, the media.

    Read More

  • media

    1125 Words  | 3 Pages

    Media Effects on governing the mass media has played a major role in American politics since the formation of our country. So much so that it has been called by many, "the fourth branch of government." Originally, media power was only vested in the papers, but today radio and television are the more prominent forms of news. Since the administration of Franklin Delano Roosevelt, presidents have used the media to spread their views to their constituents. FDR brought us the fireside chats in one of which he requested the American people to put their money back into the banks and get our economy moving again. The media informed the nation of Richard Nixon's less then honorable means of governing and the media brought the Vietnam War to our living rooms every evening. There are even those who believe that the media chooses our presidents by deciding whether to air the good or bad things they dig up on the presidential candidates. There are two major ways the mass media affects the public. These are agenda setting and priming. Agenda setting is the way the media dictates the salience of contemporary issues. An experiment performed by Iyengar et al in 1980 showed that media does effect how important an issue is to the public. In this experiment, Iyengar showed three different groups news clippings weighted on the side of specific issues, then showed a fourth control group undoctored news. He tested these subjects before and after the showings and found that in all but one issue, the subjects had moved in the hypothesized direction. This last issue was inflation and he concluded that people just could not think this issue was more important then they already did. Agenda setting effect is important to the government, especially the president, because it leads to priming.

    Read More

  • The Mass Media's Effect On Politics And Politics

    1829 Words  | 4 Pages

    Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political

    Read More

  • Ideology Essay

    1516 Words  | 4 Pages

    Media is used by dominant powers to spread their ideological beliefs and to help maintain social control. Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology. A lot of different types of media, such as film and TV; reflect different ideologies, though we are not always aware that they are doing so. An example of this would be action/adventure films, which shows that using force or violence to solve problems is acceptable and reflects upon certain ideologies. This helps us to understand the media because the ideology that is reflected in these films is capable of reaching big audiences through the use of TV and film, thus allowing for it to become a more common belief within

    Read More

  • Negative Influences of Media on Society

    1762 Words  | 4 Pages

    The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society.

    Read More

  • Print Media versus Electronic Media

    1094 Words  | 3 Pages

    Nowadays, the popularity of these media is more to electronic media than printed media because their trying to dominate each other. A printed media have its own importance and popularity which cannot be replaced by anyone else. When though there is a tight competition between the newspapers and electronics medium among variety of newspapers increasing day to day which has made the print media cheaper, qualitative, informative and fast. The printed media is more accurate information details. The electronic media just hire people based on looks rather than journalism skills because the journalists and editor of newspapers are more efficient and experienced. The utility of print media will always remain informative to help the user. Printed media on deeper research of particular topic

    Read More

  • Power of Media in Modern World

    1033 Words  | 3 Pages

    Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.

    Read More

  • The Evolution of Media

    2400 Words  | 5 Pages

    The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.

    Read More

  • The Similarities Between The Old Media And The New Media

    1090 Words  | 3 Pages

    Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and

    Read More

More about The Different Types of Media

Open Document