Online Marketing

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Business has captured this internet two decades ago. Many companies are playing as third party to connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are completely dependent on such kind of business. Basically, Internet marketing means marketing all over internet including via emails and wireless media. It includes technical and creative aspects internet, including design, development, advertising, and sales. All of this comes under umbrella of “Virtual World”. Virtual world is now a platform to make profits. There are many companies who are catering to the need of image management on virtual world. “Online Image Consultancy” is recent buzz word in the virtual world for companies/people who want to be in eyes of the masses .These days, image matters more than ever. However, “Online Marketing Consultancy” can be described as a mixture of internet-based activities that are used to target customers directly and indirectly. Internet-based advertising and marketing activities can include a wide variety of marketing and advertising campaign styles such as PPC campaigns, opt-in email campaigns, social media marketing, search engine optimization, mobile advertising and marketing and much more. (htt5)

A fast moving consumer good company came to me for the marketing on Internet in order to promote their brands. All they wanted online brand presence of their product to capture the eyes of consumer. Moreover, they needed some consultancy in terms of where in the virtual world they would be capturing more market. After getting the thorough knowledge of their products, I suggested them to use Wikis as medium to inform customers about their products. Whenever a customer uses search engine writing X-Bran...

... middle of paper ...

...ur products. These mediums can provide you enough popularity in the market. However, another medium in the market if it suits your product is Podcasting. It is an Internet based technologies have continued to improve and enhance our ability to communicate with one another globally, a transformation of the radio show form of media was destined to occur. The Internet world's form of broadcasting, known as podcasting, is the new face of radio journalism in a technology driven era. (htt7)

In brief, the second of consumers is world virtual. Even if you are not able to grab their eyes in the physical world still you are able to grab their eyes virtually.

Bibliography

[Online]. - http://ezinearticles.com/?The-Necessity-of-Online-Marketing-Consulting&id=4133473.

[Online]. - http://en.wikipedia.org/wiki/Blog.

[Online]. - http://www.ipodder.org/whatIsPodcasting.

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