Essay on Use of Social Marketing to Control the STDs Pandemic

Essay on Use of Social Marketing to Control the STDs Pandemic

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Introduction
Since the beginning of time, many of the plagues that we have faced have been global and catastrophic in nature- the Bubonic Plague for example decimated nearly 1/5 of the world population in the Middle Ages. In modern times, the later decades of the 20th century has seen a pandemic that is wrecking just as much havoc on the globe- Sexually Transmitted Diseases (STDs) and one in particular- HIV and AIDs. The focus of this paper will explore past interventions using social marketing and Social Network Theory as their foundation to encourage condom usage to prevent the spread of STDs.
Public Health Concern
In modern times, STDs (such as HIV and AIDs) have wrecked such havoc upon the globe with more than 35.3 million being affected in 2012 (UNAIDS, 2013). Sub-Saharan Africa has become most affected by this disease, with little knowledge of prevention, means of transmission, and conflicts that stems progress of these countries. But it’s not only in these third world countries that HIV and AIDs have sway- in the US there are 1.2 million who live with disease in 2012. The utter destruction of the body’s immune system due to HIV/AIDs leaves those suffering from HIV/AIDs susceptible to dying from pneumonia and other easily treated diseases. The fact that such a disease can be prevented easily with condom usage and regular testing (Burke, 2012) is why there a great Public Health concern for condom usage among susceptible populations such as the youth, those who are sexually active, and drug users as well. As this disease has no known cure, it is critically important that public health organizations propagate the prevention of STDs via condom usage and tries to break down the stigma involved and bring commun...


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...ebruary 11, 2014.” Retrieved from: https://learn.unt.edu/bbcswebdav/pid-518455-dtcontent-
rid-2345715_1/courses/BACH_5300_ DL02_Fall2012/L6%20HANDOUT.pdf

Pealer, Lisa PhD. “Social Network Theory.” “University of North Texas Health Science Center.
October 5, 2012.” Retrieved from: https://learn.unt.edu/bbcswebdav/pid-518455-dtcontent-
rid-2345715_1/courses/BACH_5300_DL02_Fall2012/L6%20HANDOUT.pdf

Burke, R. C., & Wilson, J. (2011). Nyc condom use and satisfaction and demand for alternative condom products in nyc std clinics. Journal of Urban Health, 88(4), 749-758. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3157509/

Cohen, D. A., & Farley, T. A. (1999). Implementation of condom social marketing in louisiana from 1993-1996. American Journal of Public Health , 89(2), 204-208. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1508523/

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