Essay on Use of Social Marketing to Control the STDs Pandemic

Essay on Use of Social Marketing to Control the STDs Pandemic

Length: 1941 words (5.5 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Since the beginning of time, many of the plagues that we have faced have been global and catastrophic in nature- the Bubonic Plague for example decimated nearly 1/5 of the world population in the Middle Ages. In modern times, the later decades of the 20th century has seen a pandemic that is wrecking just as much havoc on the globe- Sexually Transmitted Diseases (STDs) and one in particular- HIV and AIDs. The focus of this paper will explore past interventions using social marketing and Social Network Theory as their foundation to encourage condom usage to prevent the spread of STDs.
Public Health Concern
In modern times, STDs (such as HIV and AIDs) have wrecked such havoc upon the globe with more than 35.3 million being affected in 2012 (UNAIDS, 2013). Sub-Saharan Africa has become most affected by this disease, with little knowledge of prevention, means of transmission, and conflicts that stems progress of these countries. But it’s not only in these third world countries that HIV and AIDs have sway- in the US there are 1.2 million who live with disease in 2012. The utter destruction of the body’s immune system due to HIV/AIDs leaves those suffering from HIV/AIDs susceptible to dying from pneumonia and other easily treated diseases. The fact that such a disease can be prevented easily with condom usage and regular testing (Burke, 2012) is why there a great Public Health concern for condom usage among susceptible populations such as the youth, those who are sexually active, and drug users as well. As this disease has no known cure, it is critically important that public health organizations propagate the prevention of STDs via condom usage and tries to break down the stigma involved and bring commun...

... middle of paper ...

...ebruary 11, 2014.” Retrieved from:
rid-2345715_1/courses/BACH_5300_ DL02_Fall2012/L6%20HANDOUT.pdf

Pealer, Lisa PhD. “Social Network Theory.” “University of North Texas Health Science Center.
October 5, 2012.” Retrieved from:

Burke, R. C., & Wilson, J. (2011). Nyc condom use and satisfaction and demand for alternative condom products in nyc std clinics. Journal of Urban Health, 88(4), 749-758. Retrieved from

Cohen, D. A., & Farley, T. A. (1999). Implementation of condom social marketing in louisiana from 1993-1996. American Journal of Public Health , 89(2), 204-208. Retrieved from

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Media Marketing : Marketing Essay examples

- According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation....   [tags: Marketing, Social media, Social network service]

Term Papers
1157 words (3.3 pages)

What Is Social Media Marketing? Essay

- What Is Social Media Marketing. What is social media marketing and what does it have to do with you. Well, I 'll answer those questions by saying this: Social media marketing is simplified in terms of reaching customers through sharing a message through written content, videos and images. The concept is to gain increasing traffic and attention from those who use social media. Social media marketing covers various social networks which enables you to communicate activities and short messages with others....   [tags: Marketing, Social media, Marketing strategy]

Term Papers
1713 words (4.9 pages)

The Topic Of Social Media Marketing Essay

- Results Task 1: Analysis of Scholarly Journals and Articles on the Topic of Social Media Marketing The analysis of the scholarly articles and journals provided a large amount of information on social media itself and the effectiveness of using it as a marketing strategy. In the article “From Social to Sale”, the authors’ findings indicate that television advertising and e-mail marketing have a positive effect on consumer spending (Kumar, Ashish, et al). They also found that consumers with greater privacy concerns are less likely to participate in a company’s social media site....   [tags: Social media, Marketing, Facebook]

Term Papers
813 words (2.3 pages)

Essay on An Article On Social Media Marketing

- Social Media Marketing Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014)....   [tags: Social media, Marketing, Business, Facebook]

Term Papers
1117 words (3.2 pages)

Essay on Marketing Through Social Media

- Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society. With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet....   [tags: Social Network Marketing]

Term Papers
3156 words (9 pages)

Essay about Marketing Skills : Marketing And Marketing

- Marketing skills are useful in every field and business to some degree(I’m not sure that you need to add, “to some degree.” It’s a good statement, but I’m not a marketing person;]). Every product or service offered needs some form of marketing to be successful and gain a customer base. From grocery stores and product management, to photographers, hairdressers, and lawyers, to social media marketing, marketing has a place everywhere you turn. My degree will be an Associate’s in Business Marketing....   [tags: Marketing, Social media, Marketing strategy]

Term Papers
1051 words (3 pages)

Essay on Social Marketing

- Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice....   [tags: Marketing ]

Term Papers
1843 words (5.3 pages)

STDs Essay examples

- STDs Sexually transmitted diseases (STDs) are very common in today’s society. They represent a threat to humans because when they cannot be treated, they can become an epidemic, such as AIDS. Although STDs can affect people of all ages, young people – especially college students - between the ages of 19 and 25 are the most affected (American Social Health Association). There are three types of STDs: bacterial, viral and parasitic. In this essay, we will study one disease from each category by analyzing the causes, describe the symptoms and learn the treatments available....   [tags: Health]

Term Papers
1483 words (4.2 pages)

Essay stds

- Sexually Transmitted Diseases (STDs) Essay written by: "pci" STDs (Sexually Transmitted Diseases) are diseases that are transmitted through sexual intercourse with another domestic partner. Usually STD’s are transmitted through oral, anal, vaginal, or other sexually active bodily contact. Sexually Transmitted Diseases are 100% avoidable. There are many techniques, but the most effective way is to have sexual intercourse with only one partner in your whole life, making sure that your partner didn’t have sexual involvements with anyone else....   [tags: essays research papers]

Free Essays
1172 words (3.3 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)