The theory of semiotics by French theorist Roland Barthes analyzes signs and their meaning (Griffin, 2012). In semiotics, Barthes focused more on the nonverbal meanings of signs rather than on their verbal meanings (Griffin, 2012). One of the most important aspects of Barthes’ theory is his stance that there are two parts that make up a sign: the signifier, or level of expression, and the signified, or level of content (Barthes, 1985/1988)). The signified is the meaning that we attribute to the sign and the signifier is the actual object we perceive, and together they make the sign (Griffin, 2012). These signs can have two different meanings.
The first meaning they have is their denotative meaning, which is the original or historical m...
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