The Use of Promotion Strategy

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Promotion Strategy:

The effective use of all the tools of marketing mix help a company to create, communicate and deliver value to potential customers. Promotion the fourth element of the marketing mix is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are:

1. Advertising: paid for space, time or material that promotes any company’s product or service.

2. Sales Promotion: short term incentives and offers that encourage people to buy product or service.

3. Public Relation: news and information about company’s products and services for which the company doesn’t directly pay for.

4. Personal Selling: personal presentation to prospective customers regarding company’s items.

5. Direct marketing: non-personal presentation to prospective customers to which they can respond directly.

These promotion strategies of marketing mix are developed around the customer’s needs, wants, habits, characteristics, attitudes, location, etc.All the Promotion strategies are the most effective and important communication vehicle for marketers. The strategies of promotional activity help the marketers to enhance the paths for reaching towards their goals. It’s a free GUIDE or method or creating and increasing sales for producers or marketers. After selecting the target market it is the next major step for marketers to reach that target market and encourage people to buy more and more through all tools of promotional strategies. The widely used division of promotional strategies helps in three ways:

▪It helps companies to decide which tool will be most useful in achieving particular objectives.

▪It helps companies to decide how to divide up their budget between the different p...

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...n opener as a gift while delivering each cartoon for the wholesaler and retailers

*our sales team will rent some space on consumer’s (Housewives –the individual user) social interactive accounts like face book or twitter for giving adds of our product, as people are highly influenced by those things which are recommended by loyal friend.

* In order to increase the usage of the brand we can start promoting via visual media and via cookery shows, the brand will try to educate the consumers on the different recipes with Danish Condensed Milk.

*we will try to give commission discount in case of selling each cartoon during festivals for our distributer-the cycle man.

Packaging:

We will take initiatives so the brand also came out with a package innovation through variant tube kind of condensed milk. The purpose is to use it as a topping for biscuits and breads.

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