The Use of Pathos, Ethos and Logos in Advertising Essay

The Use of Pathos, Ethos and Logos in Advertising Essay

Length: 681 words (1.9 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The first technical definitely persuades customers buying their product in the funny toothpaste commercial, Close - Up, by using Logos appeal. At the beginning of the scene, a woman is trying to tie her shoes while walking on the pavement. She uses her teeth to hold her purse. Two guys ride a motorbike, and one guy pulls her pur...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Pathos, Logos, and Ethos in Advertising Essay

- What captures the attention of people when they view an advertisement, commercial or poster. Is it the colors, a captivating phrase or the people pictured. While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility....   [tags: Advertising/Health]

Good Essays
632 words (1.8 pages)

Ethos, Pathos, And Logos Essay

- The business world is very competitive today more that it has ever been. There are very many business organizations that deal with similar products and thus survival is an everyday hustle. Every business organizations would like to get the maximum possible market share in order to maximize its profits. Very many organizations have been sent out of business simply because they are not competent enough. It is known as a fact that advertisement is one of the most crucial determinants of business success....   [tags: Advertising, Rhetoric, Marketing]

Good Essays
875 words (2.5 pages)

Ethos, Pathos, And Logos Essay

- Ethos, pathos, and logos are ways that an artist can use on their advertisement to effectively persuade and convince readers to buy the sponsor’s product. Ethos is used to convince audiences that an ad is credible and that people can believe what they reading. Pathos means that an artist or advertisement is trying to appeal to the consumer’s emotional state. Logos is trying to convince buyers to purchase the company’s product by using logic or reasoning. First there is the Pepsi ad. On the center of the page the ad says, “Choose to Refresh America,” below this a small paragraph explains what the Pepsi Refresh Project is....   [tags: Coca-Cola, Pepsi, Emotion, Advertising]

Good Essays
1074 words (3.1 pages)

Advertising : Advertising And Advertising Essay

- Imagine a time when you were reading a magazine and stumbled upon an advertisement that influenced you to go out and purchase that particular product. This proves as the typical goal of marketing companies since persuasion of consumers inevitably leads to a higher profit. Likewise, advertising agencies use various different approaches in marketing their products. This approach can be exemplified by drawing comparisons from two different advertisements, Schick and Wrangler. Schick’s advertisement contains qualities that are effective and promote their product in a manner that persuades consumers, where the Wrangler ad lacks many of these qualities....   [tags: Brand, Marketing, Advertising, Graphic design]

Good Essays
818 words (2.3 pages)

Using Ethos, Pathos and Logos in Advertisements Essay

- Using Ethos, Pathos and Logos in Advertisements An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos....   [tags: Advertising Marketing]

Good Essays
939 words (2.7 pages)

Public Service Advertising : The National Highway Traffic Safety Administration Or Ad Council

- Have you ever driven buzzed. If not, do you know someone else who has. If you personally are not guilty of driving buzzed, chances are you know someone who has. It is much more common than one might think. Just consider the number of business professionals who go out for drinks on weeknight happy hours, the number sports fans leaving each game, the number of drivers out on New Year’s, or the number of college students out each weekend. There are many cases in which young adults might have a bit to drink, but still drive anyway....   [tags: Rhetoric, Logos, Ethos, Pathos]

Good Essays
1159 words (3.3 pages)

The Evolution of Advertising and its Impact in the Modern Day Essay

- Advertising has been an essential facet of marketing for as long as human civilization and interaction occurring between 90,000 BCE – 60,000 BCE. It is human nature to advertise oneself or to expose certain aspects of one's life that create an image of how that person would prefer to be perceived by their community and peers. Advertising generally involves the promotion – and many times an exaggeration – of the positive aspects along with the cloaking of negative attributes related to the particular item in question....   [tags: Advertising ]

Good Essays
1725 words (4.9 pages)

The Evolution of Advertising and its Impact in the Modern Day Essay

- Advertising has been an essential facet of marketing for as long as there have been human civilization and interaction. It is human nature to “advertise” oneself or to expose certain aspects of ones life that create an image or facade of how that person would prefer to be perceived by their community and peers. Advertising generally involves the promotion – and many times an exaggeration – of the positive aspects and the cloaking of negative attributes related to the particular item in question....   [tags: Advertising ]

Good Essays
1654 words (4.7 pages)

Rhetoric Challenges the Virtue of Society and Individuals Essay

- Rhetoric is something that we use constantly in our everyday life. Unbeknown to us, we have been using the persuasive appeals of pathos, ethos and logos even for the most mundane things. Rhetoric can be seen everywhere in our everyday’s lives in form of media, religion, politics, government propaganda, historic references and social media. We should learn to identify and appropriately use the different categories of rhetoric expressions in an effective manner. Rhetoric is the study of effective speaking and writing in order to convince the audience or the reader....   [tags: pathos, ethos, logos]

Good Essays
1309 words (3.7 pages)

The Dangers Of Direct And Advertising Essay

- In the article “The Dangers of Direct-to-Consumer Advertising” the author Lori Glass writes about the current issues today regarding advertisements for prescription medication on television. Glass’s main argument is that direct-to-consumer (DTC) advertising for prescription medicine on television is harmful and manipulative to Americans. Some people would say that DTC advertisements aren’t harmful just simply made to inform people about drugs that are out there that could help with their current medical problem and what better way to do it than on television that millions of Americans watch daily....   [tags: Advertising, Pharmacology, United States, Emotion]

Good Essays
1118 words (3.2 pages)