Use Of Mass Media On Children Essay

Use Of Mass Media On Children Essay

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People from all ages are influenced by many different forms of mass media when it comes to gender expectations. One of the forms that I was influenced the most when growing up as a child to a teenager was advertisements. For example, I noticed whenever there a cleaning commercial, it only shows a woman cleaning around the house while the man is either coming home from work or relaxing in the living room. Or if they are advertising something about a sport-related commercial, I only saw men working out in the gym or playing sports. The mindset I had is only appropriate if cleaning or cooking is a woman 's job and supporting the family is a man 's job. Or gym is supposed to be for only males because they are considered more "stronger" than females. Now I see if the woman is stay-at-home mom or a man is only supporting the family, it should be a personal choice not because they think it is proper.


After watching "Killing Us Softly 4" featuring Jean Kilbourne, I learned that woman advertisements is a huge problem in our society and it is only getting worst every year. The issues of images of women in advertisements show unrealistic expectations of a woman 's body. Almost all the images that are shown in women advertising are photoshopped and some of the images do not even look like the person themselves in the photos in real life. This causes adolescences and young adults try to achieve this impossible look and if they fail, they either feel disgusted or worthless because they do not feel "hot" or "sexy" which can lead them to eating disorders, depression, and anxiety. Another issue about women in advertisements is that they tend to use a women 's body for advertising objects, such as drinks, cars, fragrances, etc. just for the sake...


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...ctives are equally accurate or complete. One of the issues of feminist standpoint theory believes that the systems of privilege are visible to white male profit the most from them. For example, a white man is more likely to deny than a white woman that racism or oppression exists while woman or people of color can see the assault of racism or oppression. Another issue that it takes the standpoint of oppressed groups to see and understand the system of race, class, and gender privilege. White powerful males can learn how the color of people or woman are being treated by the system, but they only do so through study and research instead of not having any experience of oppression. Feminist standpoint theory is created from the experiences of being controlled by white privileged male and underprivileged groups generate the insights that produce liberating knowledge.





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