Fresh is the New Contour
The impact the kardashian/Jenner family have created on social media over time, in particular Kylie Jenner is immense and ever growing. The influence Kylie imposes on social culture is evident through her 17.6 million twitter followers, 72.1 million instagram followers and being deemed the ‘most viewed celebrity on snap chat.’ The topic to be explored is the recent uproar over Kylie exposing herself bare-faced on her snap chat to her fans. This sparked a lot of talk amongst teenagers arguing the true beauty of the celebrity. This topic was mostly discussed on Twitter and Facebook, which were flooded with thousands of posts, shares and hash tags within simple search engines. Tools such as Google Trends, and Social Mention
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In regards to target market it is critical to consider who is talking about this the most. Google trends suggest the countries in which this search is most popular include Ireland, Australia, United States, United Kingdom and Canada. To ensure ultimate engagement, research from social media search engines implies that twitter is the most frequently used platform for articles surrounding this topic. Search engines such as these also suggest a target audience particularly female orientated. It is assumed a topic of misrepresentation of beauty in society is more inclined to a female audience as we discuss the effects of the cosmetic and modelling industry. Thus search engines on twitter and Facebook evidently suggest that the vast majority is females aged 14-25, though this type of research is generic and limited in quantitative …show more content…
Through simple key word searches such as ‘Kylie Jenner,’ ‘snap chat,’ and ‘self worth,’ it is evident that majority of posts are Twitter related. When writing an article based on these, considering Twitter as a platform appears most suitable to gain ultimate saturation and engagement with the target market. When typing in similar searches into Google trends it is clear that the topic of self worth worldwide peaked in April but only declined by a small 8% to present August 2016. Data such as this recognises the steady interest in which this topic serves within social media culture. The most popular articles shared on twitter regarding topics such as these were by ELLE magazine, MTV, and Seventeen magazine. Considering outlets such as these when publishing would be an effective way in ensuring the interest in the topic, as well as an already established audience.
When incorporating public figures such as Kylie Jenner in a piece of writing to bring about social awareness, the leverage of the popularity of the celebrity alone is essential in the overall success of the story. When typing kylie Jenner into a Facebook search engine the data presented states ‘87,534 people are talking about this,’ although this data may not be precisely accurate it does suggest and support the popularity of the
Celebrities hold a strong power to influence the lifestyle trends of an audience. As members of the entertainment industry, celebrities are looked up to as role models by a large general public. With having such high exposure, celebrities essentially hold the power to positively or negatively influence their followers from fashion trends to behavioral tendencies, the attitudes and lifestyle habits of celebrities influence cultural qualities and the way in which many people function within society. Mindy Kaling’s career started when she became an intern in the popular show “Late Night with Conan O’ Brien”. Mindy was a 19-year-old sophomore at Dartmouth College when she first started with her internship. One way Mindy Kaling’s started to become an importance in the Comedy Business is through her work in the show “The Office” Mindy
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
The media is one of the most powerful tools in people’s lives, since it’s used by many as the medium for the delivery of useful information to diverse audience. Over the past few years, the media landscape has undergone noteworthy developments. Prized information about various cultural groups is often relayed through appropriate media, and it’s interesting to note that blogs are currently being utilized as the best medium for celebrity gossip. Celebrity blogs are usually thronged with readers, who would like to know more about their favorite superstars. The entries of different celebrity gossip blogs are often accompanied by paparazzi photos that are usually meant to trigger a stream of comments based on the readers’ observations, enthusiasm and criticisms.
The media and how it affects our society has changed tremendously over the past few decades. Our population of children who spend a lot of time in front of the television or on social media continues to increase, creating a superficial view of themselves and who they should be. This superficial outlook has been created by the media because it preaches to our society that looks matter. Not only are there millions of advertisements saying to lose weight and buy certain products to be beautiful, but there has been a specific standard of beauty set for models and actresses to obtain. These standards include big eyes, volumino...
It garners the same mass communication styles and techniques as Bernays forethought. Social media is a massive group of people broadcasting their public opinion. As Bernays perceived, anytime there is a public opinion, there is a way to sway beliefs. Many large corporations use the techniques Bernays instills in his book: targeting primal instincts, psychological tendencies, herd mentality, the need to fit in, etc. On social media, people will gravitate to influential individuals, whether it be an internet influencer, blogger or celebrity; this concept mimics the same governmental/political example portrayed in Bernays book. For instance, take Kim Kardashian. Kim Kardashian is not well liked by most, but she is undoubtedly an influencer among the younger generation. She currently has a fashion line, top-selling gaming app, television show and has set the trend for what is hot. She has used her ability to be “relatable” and acts as a person that everyone should strive to be. Her persona portrayed on Keeping Up With The Kardashians, as well as what is written about her on tabloids adds fuel to the Kardashian fire. Kim Kardashian was able to turn her initial “claim to fame”, her leaked sex tape, from a public relations nightmare to something she and her whole family benefitted from. Whether you admire her or not, she undoubtedly uses the same approaches Bernays instills in his book. One outstanding statement Bernays makes on this type of public influencing
.... "The Beauty Industry Promotes Unrealistic Beauty Standards." Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Gabriola Island, BC: New Society Publishers, 2007. Rpt. in The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 4 Mar. 2014.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
Social media has become one of the most popular sources of communication for the upcoming generation. For young people growing up in today’s society, social media outlets such as Facebook, Instagram and Twitter have provided pictures and news that have become the first thing that their eyes see in the morning and the last thing that they see before bed. These pictures have provided unrealistic standards as to what is considered beautiful in today’s society. As young people refer to these images as a form of comparison, it has created harmful circumstances. These influences on the lives of young people have forced them to take extreme measures and in some cases, has been the cause of death. Social media in today’s society has proven to have a negative impact on the way young people, specifically females, view their bodies. Unrealistic beauty standards, dangerous comparisons and disorders have all been a result to the increase in social media and the impact that it has on the lives of young people.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
If you watch television, see movies, reed newspapers or flip through magazines, you 've probably noticed that beautiful women and men are everywhere. There perfect bodies leave everlasting impacts in our minds and inevitably influence the way we think about our bodies; thus, creating an ideal image. The ideal image causes men and women to do and think unhealthy things about what there bodies should look like. Out of all the women in the US only 5% of women naturally have the body type advertisements portray as beautiful; however, some women work to have this image. Famous people in media who have unrealistic bodies are playing out this image and setting standers of beauty for everyone. Clothing companies often hire models that obtain this
Popular culture embodies the beliefs, ideas, perspectives, attitudes, and images of various cultures. Popular culture is heavily influenced by mass media, key celebrity figures, movies and related entertainment, as well as sports and news. However, in the past decade, the Internet and social media has come to be a significant influence on pop culture.
Self-esteem and Social Media Social media has taken over the world of communication and has changed the ways in which we communicate on a daily basis. It is extremely influential in our lives because of how easily we are able to access these mediums of communication. I’m intrigued by the effects that social media has on people’s perceptions of their self-worth. Almost all of the social networking sites seem to measure, at least to some extent, the popularity level or status of its users.
Facebook, Instagram, and Twitter are only a few of the most common words used in today’s language among children, teens and adults. Such words can be described as popular terms related to what many of us know as social media. In today’s culture, many teenagers rely so heavily on the usage of social media that issues once thought to be revolutionary are now taking place offline and online. In fact, several cases of mental addictions, depression and even suicide have all stemmed from the initial usage of sites such as Facebook, which are otherwise socially accepted as a simple means of communicating with “friends.” While social media does have its advantages, it can also be held responsible for several negative events in the lives of today’s teenagers.
of the view of the general population. Social media is a great way for celebrities to advance or