The Use Of Classical Conditioning And Pavlovian Conditioning Essay

The Use Of Classical Conditioning And Pavlovian Conditioning Essay

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In 1913 a new movement in psychology appeared, Behaviorism. “Introduced by John Broadus Watson when he published the classic article Psychology as the behaviorist views it.” Consequently, Behaviorism (also called the behaviorist approach) was the primary paradigm in psychology between 1920 to 1950 and is based on a number of underlying ‘rules’: Psychology should be seen as a science; Behaviorism is primarily concerned with observable behavior, as opposed to internal events, like thinking and emotion; People have no free will – a person’s environment determines their behavior; Behavior is the result of stimulus resulting in a response; and All behavior is learned from the environment. How we process these stimuli and learn from our surrounds is through classical or operant conditioning.
Classical conditioning or Pavlovian conditioning is the simplest mechanism whereby organisms learn about relationships between stimuli and come to alter their behavior. In other words, following the behaviorism principle, if the situation changes, then the person will learn to change their behavior. There are dozens of examples of classical conditioning. “The one that is most historically famous example is Pavlov’s dogs who learned to salivate at the sound of a bell.” (Barnhart, 2013) Here are the steps that will achieve classical conditioning.”

• “Stage 1: Before Conditioning. In this stage, the unconditioned stimulus (US) produces an unconditioned response (UR) in a person. In basic terms, this means that a stimulus in the environment has produced a behavior / response which is unlearned (i.e. unconditioned) and therefore is a natural response which has not been taught. In this respect, no new behavior has been learned yet.
• Stage 2: During C...


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...n of events. This is persuasion at its finest- Image Matters: What we see is more potent that what we hear. (Nazar 2013) The whole commercial is in Mandarin, yet we get that it gives us a Cinderella story that has to end with her getting the guy, but she can’t do that because she is not as pretty as her picture online, and Etude House Beauty Shot Face Blur helps her achieve her goal. This is why marketers use classical conditioning mixed with persuasion to sell their products. Humans emotions are such a strong pull that when a marketer remind them of an emotional response that same response will happen whenever you see their product. So be warned when you are sitting and watching your favorite TV show and a commercial comes on and you feel you heart strings being pulled you should realize that you are probably being classically conditioned just like Pavlov’s dogs.

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