Usa World Bank

1660 Words4 Pages

Problem Solution: USA World Bank

United World Bank (UWB) has experienced success in numerous worldwide ventures but is in need of developing profitable new products to expand market share. Some form of descriptive statistics is needed in order for them to be successful in organizing, summarizing accurately and presenting correct data to the board members. This paper will outline how UWB can use research and statistical concepts to help frame the right problem, define end state goals, identity alternatives and potential risks, and make the best business decision by implementing appropriate solutions. The first step to accomplishing this task is to understand the situation at UWB. Descriptive statistics are “methods of organizing, summarizing and presenting data in an informative way” (Lind, Marchal & Wathen, 2004). Descriptive statistics are sometimes considered the basic static because they tend to be used by managers to view the very obvious data before them and lay a foundation for decisions making.

Situation Analysis

Issue and Opportunity Identification

One major issue UWB is facing is the method used to select a research firm to conduct an analysis for UWB. It is known that Mary is not always thorough in her assessment of the research from firms that she hires. This might pose a huge problem down the road since many decisions are based on research results and reports. Mary did not analyze the results and just took Best Market Research’s word for it. Good research generates dependable data, being derived by practices that are conducted professionally and that can be used reliably for managerial decision-making (Cooper & Schindler, 2003, ch. 1). USA World Bank reflects a poor research plan because the plan was carelessly pla...

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...tion of Results

The results will be evaluated and measured using a weighted system by using a scale of one to five to identify the results. The goals of UWB are to acquire the approval of the board members for their potential product, launch at least one product in the next three months, increase profitability by 40 percent over the next two years, increase customer base by 15 percent over the next two years, and launch a team that will be responsible for product research and development by the end of the current year.

Conclusion

By UWB framing the right problem, benchmarking other companies, creating a product research and development team, and developing possible alternatives, success will be achieved. UWB will be able to solve its current issues by hiring an in-house statistician that will help conduct accurate research to pick the best product for the company.

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