University of Canberra Degree and Three Possible Careers

The main purpose of this report is to look at and analyse a degree at the University of Canberra that you are interested in studying, also looking at three possible careers that can be done in completing the degree. As I am interested in a career in marketing I need to complete a degree in Commerce. I looked at certain career paths that were relevant to my interests, such as a Marketing Manager, a Product/Brand Manager and a Advertising Manager. I looked at the positives and negatives of these three careers and the personal qualities and skills need to excel in the marketing field. I also looked at the outline of the degree and the subjects required to pursue a career in this industry. Once you have looked over this report the information you have gathered will give you a better understand of the career that suits your personal interests, and you will hopefully decide whether a career in marketing is for you.

Table of Contents

Executive Summary ….........................................................................................................................2

1.0 Introduction …...............................................................................................................................4

1.1 Background ..............................................................................................................................4

1.2 Aim …......................................................................................................................................4

1.3 Method ….................................................................................................................................4

2.0 The Career …...........................................................

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Hudson New Zealand 2009, Marketing Manager, viewed 30 October 2009, http://www.seek.com.au/job/b-marketing-b-b-manager-b/auckland/16243548/49/1/.

Michael Page Marketing 2009, Advertising Manager – leading retailer, viewed 30 October 2009,

http://www.seek.com.au/job/b-advertising-b-b-manager-b/sydney-inner/16232057/47/1/.

myfuture 2009, 'Marketing Officer', Occupation Information, viewed 30 October 2009, http://www.myfuture.edu.au/services/default.asp?FunctionID=5050&ASCO=222113A

Six Degrees Executive Pty Ltd 2009, Senior Brand Manager, viewed 30 October 2009, http://www.seek.com.au/job/senior-brand-manager/melbourne/16228079/34/1/.

Sales Marketing Management 2009, Pros and Cons of Being a Sales and Marketing Manager, viewed 30 October 2009,

http://www.salesmarketingmanagement.co.uk/pros-cons-being-sales-marketing-manager.html.