Introduction: Unilever is a multinational consumer goods company, which includes products like food, beverages, cleaning agents and personal care products. Unilever is the world third largest customer goods company. The brands of Unilever are trustworthy worldwide and because of the feedbacks given by the people, Unilever is stated as one of the most successful customer goods/products companies. Unilever have more than 400 brands which focuses on health and wellbeing, and this is the reason why Unilever has touched so many people lives in many different ways. Unilever collection of varieties varies from nutritionally composed foods to permissive ice creams, inexpensive soaps, comfortable shampoos and everyday domestic care products and goods. Unilever also produces world-leading brands such as Lipton, Knorr, Dove soap, Axe, Blue Band and many more. Unilever is a responsible business as their supportable living strategy sets out to decouple their development from their environmental influence, and at the same time growing their social encouraging influence as well. Their plan has three main aims to achieve by 2020 which are as follows: To support more than a billion people to develop their health. Share the environmental impression of their goods. Cause 100% of their agricultural raw materials sustainably and improve the livings of people crosswise their value chain. Unilever has more than 400 brands, 14 of which create sales in additional of 1 billion pounds a year. Almost all those brands have time-honored, strong collective operations, which includes Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s crusade for existent beauty. (Unilever, 2014) Vision of Unilever: “Vision of Unilever is to h... ... middle of paper ... ...ingly, by which the company will get the best outcome from the employees. There should be a two way communication between a manager and an employee as it will minimize the hesitation of a worker at workplace while doing his/her job. Conclusion This study examines the performance management and reward strategy used in Unilever to retain and motivate their employees for a long term. Both intrinsic and extrinsic rewards are given to employees to make them loyal and to utilize their skills to further improve the performance of Unilever. Almost all the factors of reward strategies and performance management are discussed and evaluated accordingly. Performance of the employees might be get affected if the rewards are not given to employees, so to motivate them furthermore the Maslow Hierarchy of need theory is also recommended to Unilever to make their employees loyal.
The performance of employees will make or break a company; this is why it is important to find a variety of methods of motivating employees. The most obvious form of motivation for an employee is money; however, there are other motivation factors that must be considered. Every employee within a company is different and, therefore, is motivated to perform well for different reasons. Conversely, due to the differences within an organization, it is important for a manger to get to know their employees and understand what motivates their performance.
Management must discover what is important and what will work for each employee to see their value.
Lack of systematic approach to staff reward, i.e. constructing reward system in accordance with the strategy and objectives of the company, results in loss of employee engagement and discouragers staff loyalty to the co...
One of the largest and biggest market for Unilever dominated by their brand PG Tips comprised a market worth of £850 million. Unilver’s research outcome suggested that the average profile of a consumer in this market is well aware of the issues surrounding sustainability and has moderate knowledge of what it means to be sustainable while doing your business, but are unwilling to pay a bigger price for sustainable products. Since the main aim for their sustainable products was to deliver a product that is sustainable but will not have a change in price on the shelves helped the marketing strategy developers in Unilever to focus on telling the story of the Rainforest Alliance certified products and what it means to be a part of it as a consumer.
Finally, I will be discussing brand awareness and company profile. In 8 markets Tesco Plc is placed 1st and 2nd for their customers who do over 50% of their shopping with a single retailer. Tesco's own brand is responsible for 38% of its sales. These include Tesco's finest, everyday value, its own venture brands and its unbranded stock such as produce. Tesco mobile and bank are not taken into consideration when collecting these figures. Morrison’s Plc suffered in 2011 as consumer confidence was quite fragile and continued to be challenging 2012. There are 6.6 million households that don’t have a Morrison’s in close proximity which is where they are targeting their growth.
Brand awareness should be an important goal of the marketing communications efforts of a firm as it has a number of important functions. It is widely acknowledged that without brand awareness occurring, brand attitude and brand image cannot be formed (Emma Macdonald & Byron Sharp, 1996). William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp (2012), describe brand awareness present to whether a brand name comes to mind when consumers think about a particular product category and the ease with which that name is aroused. For example, when we think about toothpaste, which brands come to mind first? Colgate and Darlie probably will first come to mind because those brands are market share leaders. Brand awareness occurred on smart phone as well. Lately, Apple and Samsung smart phone are having the biggest market share in the
Elliot, L. (2003, July 4). Cleaning agentInterview Niall FitzGerald co-chairman and chief executive Unilever. theguardian. Retrieved from http://www.guardian.co.uk/business/2003/jul/05/unilever1?INTCMP=SRCH
Unilever’s brand key model has been applied below to establish the brand positioning of The Body Shop however it appears with a few changes. Unilever’s original model includes a section titled, discriminator. In the model below this has been changed to points of difference as this is a more suitable way
Unilever is the world third largest consumer goods company which produces a wide range of foods, home care and personal care products. Behind the sustained development over 8...
The company that we will discussed in this paper is Unilever Indonesia.Unilever Indonesia was founded on 1933. It has grown to become one of the leading companies for personal care products and foods and ice cream in Indonesia. The series covers the products of Unilever Indonesia famous brands in the world such as Pepsodent, Lux, Lifebouy, Dove, Sunsilk, Clear, Rexona, Vaseline, Rinso, Molto, Sunlight, Walls, Blue Band, Royco, Bango, and others.
The concept of the hope for reward has the capacity to influence positively the employee’s capacity to produce by increase of motivation and retention of employees. The Olympic Champion Crew plays as an important platform of developing the motivation of McDonald’s employees. The employees are aware of the monetary, mental and career wise benefits of being part of the Olympic Champion Crew. The Olympic Champion Crew offers a sense of belonging and appreciation of the McDonald’s employees. Due to the capacity of McDonald Inc. to offer growth and reward schemes for its employees, there is the possibility of increasing the employee’s job satisfaction. Unfortunately, other approaches such as matching target audience cannot achieve the level of motivation generated from Olympic Champion Crew in development of motivation of McDonald’s employees. Motivation of employees requires the presence of a competitive system of recognizing and awarding employee effort as per the work environment and
Unilever is one of the largest packaged consumer goods companies specializing in hundreds of different brands. Unilever is based in Holland and the UK and is jointly owned by Unilever N.V and Unilever PLC. Both companies have the same board of directors but operate as a single entity and list there stock separately. In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other key members retire, like Jan Peelen and Robert Philips.
Unilever, the parent company of AXE shower gel, was founded in 1930 when a soap company and a margarine company merged. Due to their control on oilseeds, the main ingredient for many soaps and margarines, Unilever was able to penetrate the market for soaps and shower supplies. They have since expanded and now own many popular brands such as AXE, lever2000, Ben and Jerry’s, and a number of others. “They’re all part of the ‘Unilever armada of brand names’. To make sure the brand names do not go unnoticed, Unilever spends huge amounts of money on marketing and advertising. Advertising has always been a keystone of Unilever’s businesses.” (“Unilever, Overview”). This focus on advertising is often seen throughout the AXE product market, particularly with their shower gels.
McMullen, Stark and Jenson find in their research by understanding the employee/ reward dynamic go hand in hand by developing rewarding programs that are in line with organization vison and employees attentiveness to contribute to the organization success. (McMullen, Stark and Jenson, 2007) Reward programs provide organization to creating a competitive an advantage but it is the employees that bring the full circle. Reward programs contribute to organization success but it does have it pros and cons. Many pros develop when using reward programs such as attracting top talent, motivating employees; strive for growth, development, and retaining good
Unilever is a multinational company which ranks third globally in fast moving consumer goods. They have an excellent value chain which is one of the factors that has resulted in them to be among top consumer goods company globally. Their merger and acquisitions have led them to expand their company in different sectors of the consumer goods. They have 400 brands and sell their products across 190 countries. They have to work on some areas of the value chain to work even better than how they are working now. Also, there are many opportunities that will help Unilever to overcome their shortcomings and make them a successful Consumer goods