Understanding Cultural Value, Beliefs, And Norms Of Communication Aids Essay

Understanding Cultural Value, Beliefs, And Norms Of Communication Aids Essay

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Stakeholders
In all projects, there are stakeholders which can be described as either person, organization or a group that have some form of interest in a project. Stakeholders have influence in every aspect of the project and influence more often end up in some form of conflict. Conflicts can derail a project, increase cost or even shut down a project and to avoid the situation as such, it is imperative to understand the importance of stakeholder’s difference in conflicts resolutions. This paper will discuss how understanding cultural value, beliefs, and norms of communication aids in conflict resolution between stakeholders.

Cultural value
Stakeholder comes different cultures with different values from each other and without understanding those values it will prevent conflicts from being resolved. According to Lewicki 2010, the value is a judgment of what is important in social interaction, while the cultural value is the judgment shared by a group and national cultures differ in terms of shared values (p 325). Knowing the value of stakeholders are keys in resolving conflicts through negotiations. Negotiations can be difficult, therefore it is significant for all to understanding stakeholder’s values are either from individualist and collective cultures.
Individualist culture is one in which individuals are rewarded for their individual accomplishment and protect individual rights. While collective culture is one in which interdependency is promoted and much emphasis is on social obligations ((Lewicki, Saunders, & Barry, 2010, p 326). Knowing if a stakeholder is from an individualist or collective culture during the preparation stage leading up to negotiation of conflict resolution will be valuable information. ...


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...stakeholders in negotiation goes beyond understanding when yes means no. If negotiators are going to reach integrative agreements, they need to share information about interests and priorities (Lewicki, Saunders, & Barry, 2010, p 330). Regardless of the stakeholder’s position direct and indirect communication will be used to deal conflicts when they arise.

Conclusion
Conflicts are part of life and stakeholders have different point of views on how they perceive a conflict and it very important to understand their difference in order to resolve them. Cultural values, beliefs, and norms of communication are areas that should be careful considers in conflict resolution. Understanding stakeholders will establish a solid foundation were culture values are developed through which direct and indirect communication can be used to build trust through beliefs and norms.

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