Unconventional Marketing Methods Essay

Unconventional Marketing Methods Essay

Length: 1302 words (3.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Advertisements began in the mid-1800s when descriptive ads were placed in periodicals, newspapers, or on a poster with typographical descriptions of a product. (Heller and Chwast 25) “PAYN & McNaughton’s Fine Smoking Tobacco. Albany” [Figure 3.1] was an advertisement selling tobacco informing the name of the shop, the product, and location of where to buy. Businesses realized the advantages of successfully advertising a product, which caused advertising to grow and imagery to be added to type by the end of the 1800s. A circus poster [Figure 3.2] was labeled “American National Caravan” and included illustrations of the “Royal Tiger of Asia”, “The Jaguar”, “Lama,” etc. to attract a consumer’s attention.
Thomas J. Barrat, coined the father of modern advertising, is credited with the world’s first legally registered brand, slogans, images, and phrases to advertise Pears’ Soap Company. ("Thomas J. Barratt Dead.") The New York Times stated, “Mr. Barrat’s genius for advertising was revealed by the way in which he made use of the testimonials received from users of Pears’ soap, so that they came vividly and continually before the notice of the public.” ("Thomas J. Barratt Dead.") His integrated approach to advertising became the custom heading into the 20th century.
As the industrial revolution transformed business products and made large-scale manufacturing possible, businesses were able to produce more product and therefore sought to reach many more consumers. Over a 40-year time span, advertising grew in the United States from about $200 million in 1880 to nearly $3 billion in 1920. It became customary for businesses to influence an audience at a large scale compared to previous mom-and-pop stores. (Allor)
The industrial revolution ex...

... middle of paper ...

...x, 4 Jan. 2011. Web.
7 Mar. 2014. .¬¬

Waiz, Sarosh. "13 Great Guerrilla Advertising Examples from 2013." Advergize.
Advergize, 1 June 2013. Web. 08 Mar. 2014. advertising/13-great-guerrilla-advertising-examples-2013/>.

Wiedemann, Julius. Advertising Now. Print. Köln: Taschen, 2006. Print.

Williams, Alex. "Guerrilla Fashion: The Story of Supreme." The New York Times. The
New York Times, 21 Nov. 2012. Web. 08 Mar. 2014. 2012/11/22/fashion/guerrilla-fashion-the-story-of-supreme.html?_r=1&>.

"YouTube Serves up 100 Million Videos a Day Online - USATODAY.com." YouTube
Serves up 100 Million Videos a Day Online - USATODAY.com. Reuters, 16 July
2006. Web. 14 May 2014. 16-youtube-views_x.htm>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Marketing James Patterson

- Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his empire by finding a successful method and using it consistently....   [tags: Marketing James Patterson Ficton Author]

Strong Essays
1835 words (5.2 pages)

Marketing 2.0: The New Language of Marketing Essay

- The best sports any corporate indulge in and desire to win, are none other than the game of marketing. The day people engaged in trading, the concept of marketing evolved, though the same has travelled the long route to reach modern day market orientation. Marketing has always been a crucial part of a business. Organizations have become great brands on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty....   [tags: Marketing Methods]

Strong Essays
727 words (2.1 pages)

Effective Business Marketing Methods Will Be The Controlling Factor For Small Business Growth

- ... One will represent not effective up to five, which will represent very or most effective. The survey will have a total of 10 questions and will take each owner no more than 5 minutes to complete. Instrumentation Small business growth will be the defining factor of this study. Effective small business growth practices will be the dependent variable. The instrument that will be used is a survey. The survey will consist of an about 5 short, close-ended questions followed by sub-scales that would grade the effectiveness of each example given in the survey....   [tags: Marketing, Business, Small business, Research]

Strong Essays
806 words (2.3 pages)

The Marketing Mix Essay

- The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled....   [tags: Marketing ]

Strong Essays
1459 words (4.2 pages)

Online Marketing Essay

- 1- Paper Free Marketing A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail....   [tags: Marketing]

Free Essays
562 words (1.6 pages)

Marketing Research Essay

- According to the American Marketing Association: Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications....   [tags: Marketing ]

Strong Essays
1038 words (3 pages)

Marketing Research Essay

- Introduction In almost every business companies look to improve their bottom line, keep existing customers, and make non customers new customers. Several ways to achieve these corporate goals are available. Trial and error is one method. Following the industry and the competition is another avenue is taken. However, there is one way that many companies don’t utilize enough. It is through the process of market research. Take a local hair salon as an example. It is likely they will do plenty of marketing to increase their client base, yet probably do very little in terms of research....   [tags: Marketing ]

Strong Essays
839 words (2.4 pages)

Essay Marketing Success

- Marketing is the management process involved in identifying, anticipating and satisfying consumer requirement profitably. This marketing mix comprises of product, price, place and promotion (Surridge and Gillespie pg.190). Sometimes people argue that an element of the mix is more important than the others but I do believe that they are all equally essential for the success of a product. In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix....   [tags: Marketing ]

Strong Essays
1800 words (5.1 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)

Marketing Essays

- Extended QFD: Multi-Channel Service Concept Design LUUK SIMONS & HARRY BOUWMAN Delft University of Technology, The Netherlands ABSTRACT The objective is to develop and test a multi-channel e-services design supportmethod that meets relevant design criteria. On basis of the evaluation of existing service concept design methods, we extracted relevant design criteria, such as customer orientation, channel coherence, channel synergy, competitive positioning, speed, focus and communication, and developed an alternative service concept design method, i.e....   [tags: Business Marketing]

Free Essays
1785 words (5.1 pages)