This essay explains how I intend to open an independent pet store, Ultimate Pets. Although there are already several pet stores in my community which are owned and operated by the giant pet super-store chains, I will position Ultimate Pets in the market so that it can successfully compete with the established pet super-store chains.
As a business in the pet industry, an exotic pet shop offers many products that a large corporation would, but differentiates in a way with the wide range of animals it actually carries in stock. Our store does not carry just any products for the care of your exotic pet. Here at Ultimate Pets we only feature the top brands and products for optimal care. With a helpful and knowledgeable staff to assist you with every question you have about animal care, they will point you in the direction of what is needed to solve your problem.
There are many advantages of shopping with us. Most importantly, we will not sell you something that is not needed for optimal care, or sell you an animal that could possibly be sick. All of our pets are quarantined for multiple days before they are put out for sale. This is to prevent transmitting diseases, relieve stress, or mites to other animals they can be displayed with. We also make sure all animals are eating on their own before they are sold. Unlike large corporations, we do not buy from just any ordinary Joe selling animals in large quantities. All of our animals are either bred in store, or are from a private breeder. This decreases the chance of stress and disease.
The benefits of shopping with Ultimate Pets, is that you will never leave disappointed or unsure. To ensure customers know what it takes to care for their animals, each de...
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...n amount of base and live rock that is recommended for that size. Sometimes this is a more appropriate tactic. We will also this for reptile/amphibian as well as bird cages and products. Many of our customers, want all the essentials right away, this is our way of doing so.
References
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Ehmke, Cole. Fulton, Joan. Lusk, Jayson. 2014. Marketing’s Four P’s: First Steps for New Entrepeneurs. Retrieved from: https://www.extension.purdue.edu/extmedia/EC/EC-730.pdf
Rodriguez, John. 2014. Owner of Pet Super Center
Segrestfarms.com
Royalpetsupplies.com
Industry. 2009. Pet Shops. Retrieved from: http://www.immediate.com/images/Pet%20Shops.pdf
Specific Purpose: To persuade the audience purchase their dogs from breeders and not puppy mills o the Internet because puppy mills can me detrimental to a puppy’s health.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
Jobber,D & Ellis-Chadwick, F (2012). Principles and Practices Of Marketing. 7th ed. : McGraw Hill Higher Education. p19-21 & 352-354.
Imagine wanting not a puppy, but a tiger for your birthday, imagine the expenses of owning that tiger and the dangers and hazards of owning that tiger. Do you really think it’s a good idea to get that tiger? No, it’s not a question. It’s a lot of work, and it’s also very dangerous. Exotic animals are not good to buy and have.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Ideally, pet supply would be equal to the demand for wanted pets. There may never be enough caring homes for all the pets as is evident by the fact that only about 25 percent of the pets in shelters are ever adopted. F...
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
Publix Super Markets, Inc. is a Florida-based grocery chain that has flourished since its inception in 1930. The first store opened in Winter Haven, Florida and to this day Publix has expanded to well over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The supermarket chain now boasts over $25 billion in sales annually (Mujtaba and Johnson, 2012). To withstand the test of time and develop such a stronghold on the market, Publix has excelled in its global business community or macroenvironment, as well as its market environment or microenvironment.
You’re sitting on your sofa watching The Price is Right and you hear their signature sign off, “have your pets spayed or neutered”. Have you ever wondered why we spay or neuter, or what benefits there are from either procedure? To most obvious reason for spaying or neutering your pet is to help control the number of homeless pets. In the United States millions of homeless, dogs and cats and other companion animals are being euthanized each year because there aren’t enough homes for all the homeless pets ("Spay/Neuter Your Pet"). Besides helping to control the pet population and number of homeless pets there are other benefits
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
“A dog is a man’s best friend” goes much deeper than the phrase might initially imply. Recently many medical journals have begun to identify with the many and varied benefits of pet ownership. Men have always relied upon animals for work, transportation, and survival. As times have changed, man has begun to appreciate a different bond with animals. Gone are the days of animals running free outside around the homestead, for now animals are allowed inside and are considered by many to be an integral part of our daily lives! Medical studies have found that animals have a much greater intelligence level than originally thought. Through proper training and experience, animals are not only household pets, but also are becoming an accepted form of medical treatment.
They say that “[...] responsible private ownership of exotic animals should be legal if animal; welfare is taken care of.” People for this say that death rates from animals are low versus traffic accident death rates, and that if we have the freedom to choose our car, spouse, or even our house, why shouldn’t we be able to choose our own pet? I respond to this statement with this simple quote: “For the greater good.” Sure, having the freedom to choose and care for an exotic animal is something that we all should have, but you have to consider how buying this animal will affect you family, your neighborhood, your city, you state, your country, your continent, or even your world. So we shouldn’t own wild animals, for the greater
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.