Ultimate Pets: How an Independent Pet Shop Competes with Giant Pet Store Chains

Ultimate Pets: How an Independent Pet Shop Competes with Giant Pet Store Chains

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This essay explains how I intend to open an independent pet store, Ultimate Pets. Although there are already several pet stores in my community which are owned and operated by the giant pet super-store chains, I will position Ultimate Pets in the market so that it can successfully compete with the established pet super-store chains.
As a business in the pet industry, an exotic pet shop offers many products that a large corporation would, but differentiates in a way with the wide range of animals it actually carries in stock. Our store does not carry just any products for the care of your exotic pet. Here at Ultimate Pets we only feature the top brands and products for optimal care. With a helpful and knowledgeable staff to assist you with every question you have about animal care, they will point you in the direction of what is needed to solve your problem.
There are many advantages of shopping with us. Most importantly, we will not sell you something that is not needed for optimal care, or sell you an animal that could possibly be sick. All of our pets are quarantined for multiple days before they are put out for sale. This is to prevent transmitting diseases, relieve stress, or mites to other animals they can be displayed with. We also make sure all animals are eating on their own before they are sold. Unlike large corporations, we do not buy from just any ordinary Joe selling animals in large quantities. All of our animals are either bred in store, or are from a private breeder. This decreases the chance of stress and disease.
The benefits of shopping with Ultimate Pets, is that you will never leave disappointed or unsure. To ensure customers know what it takes to care for their animals, each de...


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...n amount of base and live rock that is recommended for that size. Sometimes this is a more appropriate tactic. We will also this for reptile/amphibian as well as bird cages and products. Many of our customers, want all the essentials right away, this is our way of doing so.




References

Miller, Gilson. 2012. 10 Ways Retailers Can Leverage Bundling of Products to Drive Sales. Retrieved from: http://upstreamcommerce.com/blog/2012/04/03/10-ways-retailers-leverage-bundling-products-drive-sales

Ehmke, Cole. Fulton, Joan. Lusk, Jayson. 2014. Marketing’s Four P’s: First Steps for New Entrepeneurs. Retrieved from: https://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

Rodriguez, John. 2014. Owner of Pet Super Center

Segrestfarms.com

Royalpetsupplies.com

Industry. 2009. Pet Shops. Retrieved from: http://www.immediate.com/images/Pet%20Shops.pdf

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