In order to save a dying franchise, Dana White, now president of Ultimate Fighting Champions, along with his friends Lorenzo and Frank Fertitta, purchased the league for $2 million in 2001 and invested $44 million along the way (CNBC Originals, 2009). Today, according to the organization’s website, they are the fastest growing sports organization in the world (UFC.com). The UFC is operated under the Zuffa, LLC brand, and their global outreach can be rivaled by the major professional sports leagues in the United States. ”UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world, broadcasts in over 149 countries and territories to nearly one billion homes worldwide, and in 30 different languages” (UFC.com). With the potential to become bigger every year, new sponsors are hopping on the UFC bandwagon to reach their target demographics.
What are the target demographics for the UFC? They aim to target males who are in the age range of 18 to 49. “That younger demographic is what the UFC targets and is coveted by advertisers” (“Ratings wins in key demographics at UFC on Fox 5 thrills Dana White,” 2012). In terms of sponsors, as of 2012, their sponsorships include: Bud Light, Ultimate Poker, the U.S. Marines, and Electronic Arts (Cruz, 2012). Video games, beer, poker, and the military are things that can relate to males who are in their teens and heading into adulthood, so those entities advertising with the UFC are getting to their demographics. In order to socially connect with this demographic, the organization is also one of the first leagues to agree to a deal with Facebook to stream live fights. To keep UFC current with social media users, “Dana White has actively encouraged his fig...
... middle of paper ...
... at the current UFC roster of sponsors. MMAPayout.com. Retrieved from http://mmapayout.com/2012/10/a-look-at-the-current-ufc-roster-of-sponsors/
Fight Club. (2012). SportBusiness International.
Kidd, I. (n.d.). UFC Revenue & Fighter Expenses Study. MMA Sentinel. Retrieved from http://www.mmasentinel.com/2013/05/ufc-revenue-fighter-expenses-study/ Manuel, D. (2012). A Look at the UFC: Debt, Finances and Future Growth. DaveManuel.com. Retrieved from http://www.davemanuel.com/a-look-at-the-ufc-debt-finances-and-future- growth-133/
The UFC® - Learn How the Ultimate Fighting Championship Began. (n.d.). Retrieved from http://www.ufc.com/discover/ufc
Ratings wins in key demographics at UFC on Fox 5 thrills Dana White. (2012). Yahoo Sports. Retrieved from http://sports.yahoo.com/blogs/mma-cagewriter/ratings-wins-key- demographics-ufc-fox-5-thrills-005157121--mma.html
I selected Ralph Ellison’s short story “Battle Royal”, as this assessment illuminates the struggles of both race as well as issues oppression within society, in which many must continue to endure. The narrator, a young black teenager has attended an event absent of both law and order as a guest speaker only to be severed up as just another entrée for the prominent group of southern white ringmasters to feast upon. Subsequently, he now realizes “that it was on the occasion of a smoker, and I was told that since I was to be there anyway I might as well take part in the battle royal to be fought by some of my schoolmates as part of the entertainment.” Forced to fight for a right to speak, the young man is in the midst of an alcohol induced and cigar smoke filled circus of violence and sexual misconduct, which is fueled of force intimidation. Many of the symbols used in this story resonances of both race and inequality within a regime lacking integrity, where one is neither protected nor served fairly. Moreover, it is with this view of hopelessness, despair as well as mistrusts that offer a seed of change in society, in which the invisible becomes the visible.
The novel The Berlin Boxing Club by Robert Sharenow is a story depicting the exploits of Karl Stern, a fourteen-year-old German boy who’s jewish ancestry has branded him as an outcast in a developing Natzi Germany. Karl, along with his sister and parents, live in an art studio in an unspecified town in Germany where he attends school, and aspires to be a cartoon artist. Karl begins experiencing shortcomings in the year of 1934 when he experiences strong animosity from his fellow classmates as word of his jewish lineage becomes public. Despite never setting foot in a synagogue, Karl gets expelled from school, his property vandalized, and beaten by self proclaimed Hitler youth. Karl begins to spiral into a spout of depression and self-hatred
African American’s went through a tremendous amount of emotional and physical abuse in the past because of their skin color. White people used to set strict rules for blacks and deprived them of living a life where they could enjoy freedom. We still have racial discrimination today, but I believe it’s not as bad. Sports, such as boxing saw racial discrimination occurring in their sport. Fans will shake their heads, get angry, and have an admiration for African American boxers from the past when they watch “Shadowboxing: The Journey of the African-American Boxer."
groups of people apart from others only fuel the inequality as each group fights over control of the available resources (Vahabi, 2009). As it applies to sport, conflict theory can be observed in the colossal stadiums built by society elite to house the equally expensive teams used for monetary benefit that is without equal reward (Woods, 2011). This theory is furthered by the unobtainable participation of both athletes and spectators in respect to economic and social status.
The father’s experience in When The Emperor was Divine and the narrator’s experience in “Battle Royal”, both portray the hardships minorities go through when trying to fit in with a bigger population and how much they change from being put through these hardships. The first connection that is seen between the two characters is the the start of their journey’s. The father begins his journey by being taken away by the FBI, “She knew exactly where her husband was. He was sleeping on a cot-a cot or maybe a bunk bed-somewhere in a tent at Fort Sam Houston where the weather was always fine.”(Otsuka 19). The father in Emperor was taken away to an internment camp because since he was Japanese, he was suspected to be a part of the bombing of Pearl
When someone thinks of the sport of ice hockey, one of the first things they think of is the fact that fighting is a common occurrence in it. It is almost a guarantee that if you ask someone who is not an avid fan of the sport what their favorite element is, they will say something about the fights. A commonly heard and repeated quote is “I went to a fight the other night, and a hockey game broke out.” However, over the past few years the question of whether or not this component should still be allowed in the game has been a cause for argument and controversy. There are suggested pros and cons for what impact banning fighting from the sport of hockey might have, but for now nothing has been done to change the rules and regulations. The question to look at is, how has fighting in hockey evolved throughout history to get us where we are today, and should it remain in the game because of its history? Or should it be banned because of its history?
“The first time I stepped on an NBA court I became a businessman.” - Lebron James. The National Basketball Association is the pre-eminent men's professional basketball league in the world. It is widely considered to be the premier men's professional basketball league in the world. The NBA and it’s teams are part of the sports entertainment industry, just like any other major sports league in the world (NFL, MLB, NHL and other national sports leagues). A national sports team, in particular an NBA company makes it’s money by appealing the game to the audience in various ways. The company chooses a target group and a city to look for the customers who are willing to spend money.Then, the franchise gets paid with four main income sources of the NBA. The tickets, concessions, sponsorships and media broadcasting all help the National Basketball Association earn its money.
Wrestling is more than just a sport; it is a way of life. And for those who enjoy its opportunities, it is something that takes the mind off of all of life’s troubling times, and puts one man against another to get their hand raised. Competition makes everything evolve, and there is no other sport that epitomizes what competition truly is. Wrestling spans the entire globe, and although it incorporates several different styles and many National and World events, remains overlooked by most.
How do you market violence? Can the general public be persuaded to look at unarmed combat as a legitimate sport? Through the course of the paper, I will discuss all the aspects of the marketing mix, and how they are utilized by the mixed martial arts promotion The Ultimate Fighting Championship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business.
Gwendolyn Brooks' "First fight. Then Fiddle." initially seems to argue for the necessity of brutal war in order to create a space for the pursuit of beautiful art. The poem is more complex, however, because it also implies both that war cannot protect art and that art should not justify war. Yet if Brooks seems, paradoxically, to argue against art within a work of art, she does so in order create an artwork that by its very recognition of art's costs would justify itself.
Darren Entwistle, originating in Montreal, Quebec; the executive chairman, former president and chief executive officer of TELUS-a telecommunications company, is a successful and eminent Canadian businessman. He’s the person who ran TELUS from a regional telephone service into a $25-billion national wireless player and also helped it grow into one of Canada’s three major telecommunications companies, which is valued at $4.3 billion. “Joe is an exceptionally proven and highly capable leader,” Entwistle said in a statement. He is currently stepping aside and assisting his successor Joe in corporating strategy and performance.
This allows students to see first hand what it takes and what is expected of
It is geared towards middle class men because the ad’s characters are relatable to most of the general population. There are only two men shown that wear a suit and tie, and one is dressed for a wedding and the other just came home from work. Other than those two, the other men are dressed like casual everyday men. One man wears a Halloween costume, which looks like a cockroach. This expresses how the advertisers make the ad relatable to its audience because many average dads would dress up in a ridiculous costume if it makes their children happy. The advertisers include children into the commercial because Americans tend to adore babies and kids. They also include father and children relationships to demonstrate how dads care about their daughters and sons. The relationships are heartwarming because the children say Dad or Daddy in various tones. Some use questioning tones, scared tones, or excited tones. This helps provide the audience with a visual of how fathers and their children share a special bond. In the commercial, it’s clear they love each other and it makes Americans drawn to the ad because it leaves them with a warm, pleasant
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
As I sit here with my eyes closed, I imagine a tropical breeze. The warm wet air slides over my face. The humidity seems almost heavy enough to crush me. As I take a deep breath, the realization that this is no tropical air comes crashing in. Instead of the refreshing scent of the ocean, or tropical plants, the taste of salt from sweat and a smell of the human body fill my lungs. The daydream is over. A shrill whistle sounds and the voice of coach Chuck booms through out the room, breaking the peace that was comforting the pain in my shoulder and bringing me back to reality. I was not on some humid island paradise, but rather in the explosive atmosphere of the Hotchkiss High School wrestling room.