Over the past decade, the children’s music industry has become a prominent entity within the modern music industry (Bickford 417). Music profits have surpassed that of television and cinema, making music the most lucrative media platform for tweens (Bickford 419; Lindstrom 122). At the start of the 1990’s, musicals and a resurgence of folk tunes that once permeated the children’s music industry were quickly replaced by a sudden increase in pop music for children (Bickford 418). By 2005, with the emergence of artists such as the Jonas Brothers, Selena Gomez and Justin Bieber, popular music for children had become one of the sole lucrative segments of the music industry and this reality is still true today (Bickford 418).
This resurgence of profit within the music industry occurs in conjunction with a sudden growth in a tween’s purchasing power and the “nag factor.” As stated in “Tweens: A Fo...
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...w's Review Oct. 2011: 36.
Lindström, Martin, and Patricia B. Seybold. Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands. London: Kogan Page, 2003. Print.
Mazzarella, Sharon R. 20 Questions about Youth & the Media. New York: Peter Lang, 2007. Print.
McDonald, N. H. (2007). “Targeting tweens”. Dealerscope, 49(11), 48-48,52.
McGregor, Lyndsay. "Tween Spirit: Retailers Increasingly Focus on Pintsize Pundits and Their Phenomenal Purchasing Power." Earnshaw's Review Oct. 2012: 44.
Raviv, A., Bar-Tal, D., Raviv, A., & Ben-Horin, A. "Adolescent Idolization of Pop Singers: Causes, Expressions, and Reliance." Journal of Youth and Adolescence 25.5 (1996): 631-50.
Yarrow, Kit, and Jayne O'Donnell. Gen BuY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing Retail. San Francisco: Jossey-Bass, 2009. Print.
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