Media can influence every aspect of the world, however, there is a limit: the media cannot skew evidence and fabricate lies without harming their power to influence their consumers. The truth behind these fabrications is almost always uncovered by the public in some way, shape or form. The truth is what can ultimately break a person or even a large conglomerate. In Ethan Watters’ article, The Mega-Marketing of Depression in Japan, the pharmaceutical company GlaxoSmithKline created a market for Selective Serotonin Reuptake Inhibitors (SSRIs) in Japan by implementing media campaigns for shape the Japanese cultural definition of depression. In an article by Michael Moss, The Extraordinary Science of Addictive Junk Food, the food companies use media ploys to disguise the potential harmful ingredients of many of their products. Lastly, a selection from Losing Matt Shepard Beth Loffreda tells of how media outlets portrayed Matt’s death wrongly in order to gain attention from viewers. In all of these selections, different types of media skews the truth in order to achieve trust within families, which expands their range of influential power. This however, can ultimately ruin the reputation of a company if their mischievous actions were ever to be unveiled by the public. By reading Loffreda’s text, one can better understand the disparity companies face in order to gain popularity and trust in a population as noted in Moss and Watters’ selections.
In Japan, along with many other countries, the cultural definition of depression is very different than the one of the United States. Which is why in the early 2000s, the pharmaceutical company GlaxoSmithKline recruited Dr. Laurence Kirkmayer and other pro...
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...trust from their said audience.
In all three of these readings, the media works to infiltrate their way into family homes to gain their trust and in return, grow their economic and influential power. In many cases media, regardless of type, has to mold itself to a culture or population in order to effectively assert its power. Pharmaceutical company GlaxoSmithKline had to advertise their drug in a way that commonly identified it with a ‘sickness’ in Japan. Food corporations such as Kraft and Frito Lay had to alter their products to suite the ever changing need of households. News Stationed poised Matt Shepard to be a symbol of religion by comparing how he was tied on the fence to that of a crucifix to identify with the religious community in the town of Laramie. When these media outlets are captured to be dishonest, however, it can lead to the downfall of a company.
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