Through analysis of this advertisement it is evident that these aforementioned discourses are presented. At first glance, the advertisement appears to promote the new Sony C905 Cybershot’s quality, however, upon further analysis it becomes evident that the main purpose of this ad is overshadowed by the chauvinistic insulting metaphor for sex appeal, power and chauvinism.
The Sony Ericsson’s Cybershot phone advertisement appeared in the December issue of FHM. FHM is an acronym for “For Him Magazine”. Discovering this, one wonders if there is a connection between the advertisements image and the magazine it appeared in. The marketing director, David Hilton, chose to represent S...
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...being displayed in a fashion that is supposed to appeal only to men. This ad not only perpetuates the stereotype of ideal women but discloses the false promises promoted for men. Advertisements are everywhere. Each day we are inundated with thousands of advertisements which contribute to shaping and defining our world views. The effectiveness of an advertisement campaign has a huge influence on the purchaser. Ads are carefully constructed to appeal to the consumer in order to sell a product and to make a profit. They appeal to every sense, and through analysis it is made known that advertisers want to persuade you, show you, the buyer, that by purchasing said product you will prosper either socially, economically, emotionally, and or physically. The advertisement is the sole attempt to grab a consumer’s attention and sell the merchandise efficiently and effectively.
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