Traditional Advertising : Non Traditional Marketing Essay

Traditional Advertising : Non Traditional Marketing Essay

Length: 937 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Some forms of traditional advertising, like newspaper ads, have been around for over a hundred years. Advertising on other traditional media, like radio and television, became common in the 1960s. In the last 50+ years, tradition advertising has become the standard tactic by which most businesses engage with their audiences.
However, many marketers are now questioning the effectiveness of some of these channels. Direct mail has become increasingly expensive, while Tivo, Netflix and iPods have made it easy for consumers to skip right past the ads. On top of this, advertising budgets seem to be getting smaller while ad prices become more and more expensive. Is it any wonder that CMOs are looking for unique advertising strategies and channels?
What is Non-Traditional Marketing Exactly?
You most likely know what non-traditional advertising isn’t: it isn’t traditional advertising. Simple, right? But… what is it exactly? Simply put, non-traditional advertising is highly creative and uses unorthodox strategies with the goal of developing striking and memorable experiences that capture consumer interest. A lot of non-traditional marketing involves putting ads in unexpected or unusual places or displaying your messaging in ways that gets a lot of attention.
Why Consumers Respond to Non-Traditional Ads
People crave engagement, which is why they instinctively like non-traditional advertising and view it as more authentic and organic. There’s no denying that today’s consumer is more sophisticated and savvy, but definitely more skeptical and cynical as well. They are, by and large, immune to much of the ads that are hurtling at them every second of every day.
Benefits of Non-Traditional Advertising
Besides knowing your audience will most lik...


... middle of paper ...


...employ, it’s time to negotiate deals so you can star placing ads in some unusual places. The tricky part is, since you are most likely showing ads in laces they have never been shown before, you will need to be an artful negotiator. You may want to consider using a media buyer who has experience will placing non-traditional buys and let them negotiate with property owners on your behalf.
Step 4: Define Your Metrics
We’ve saved the most difficult step for last because, as we mentioned earlier, measuring non-traditional campaign success can be difficult. Whereas a direct marketing campaign has an obvious objective, typically make more sales, a non-traditional campaign may be deployed to facilitate a brand makeover or simply get some buzz created for a new product line. You’ll still need to do your best to determine what indicators you will use to measure.
Ending here

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Integrated Marketing Communication Versus Traditional Advertising Essay

- Integrated Marketing Communication versus Traditional Advertising Before the days of the internet and all the new forms of communication currently available businesses had to use traditional advertising that consisted of TV commercials, newspaper ads, magazines and radio (also known as mass media). This form of advertising attempts to reach as many people as possible without being able to measure the full effects of the ads (Belch, Belch, & Guolla, 2008, p. 9). The ads needed to be attention grabbers in order to draw the consumer in and keep their focus or your target audience would skip right over it and not even know....   [tags: Advertising, Marketing, Target market]

Better Essays
1485 words (4.2 pages)

Nike 's Advertising Strategies And Social Media Marketing Campaign Essay

- Nike is well known for having effective advertising strategies and social media marketing campaign. For example, advertisements can attract a number of customers. Borden (1964) states that advertisements are the central aspects of companies’ marketing business. Advertisement is regarded as the central aspect of Nike’s success. (Willigan,1992). Firstly, they use advertising to beat their competitor- Reebok in the female market (Goldman & Papson,1998). Secondly, they attract celebrities to feature in their advertisements such as Michael Jordan and Tiger Woods (Hatfield, 2003)....   [tags: Marketing, Advertising, Marketing research]

Better Essays
1929 words (5.5 pages)

Advertising And Social And Personal Values Essay

- Advertising has been around for many years, developing and ranging from announcements, art, and handwritten material, to print, radio, television, and online. Regardless of the medium though, there has always been a common goal— to sell a product or service. In recent years however, Williams (1980) points out that advertising has “passed the frontier of selling goods and services and has become involved with the teaching of social and personal values” (p. 421). This is done by brands creating a look of a certain lifestyle for themselves and selling that look to consumers in a magical way (Williams, 1980)....   [tags: Advertising, Viral marketing, Brand, Marketing]

Better Essays
1466 words (4.2 pages)

Essay on The Efficiency Of Digital Marketing

- The Efficiency of Digital Marketing For businesses small and large, marketing is essential in promoting a service or good to potential consumers. The ultimate objective is to maximize profits by creating consumer awareness of a certain brand. The results of successful marketing includes higher sales, and a solid reputation in the industry. In any industry, there are various ways to advertise a product or good. Traditional marketing refers to the non-digital methods of promoting a product, which includes newspapers, radio, direct mail, and telemarketing (“Digital vs Traditional Marketing”)....   [tags: Marketing, Advertising, Internet marketing]

Better Essays
2021 words (5.8 pages)

Changes of Women’s Roles in Advertising from 1900’s and 1920’s Essay

- Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States. Early in the process of mass market consumers, manufacturers, distributors, and retailers realize significance of using their advertising to target women....   [tags: Advertising ]

Better Essays
1300 words (3.7 pages)

Strategic Marketing Strategy Of Starbucks Essay

- Starbucks is a major corporation that focus is on coffee beverages. In order to market effectively along with efficiently the right advertising method must be considered. A new advertisement will be presented and the means for its marketing will be examined. In order to keep the company profitable the pricing objective and strategy will be announced. Starbucks can use the strategy of integrate marketing communication to reach the maximum amount of consumers without spending the maximum amount of money....   [tags: Marketing, Pricing, Advertising, Coffee]

Better Essays
1027 words (2.9 pages)

What Is Life Cycle Marketing? Essay

- It is no secret that your customers want to interact with your company via mobile devices or that the use of mobile devices to make purchases has skyrocketed in recent years. The mobile ecosystem is in constant flux, however, as new devices with greater functionality are introduced on a regular basis. With every upgrade, customers are finding new ways to interact with businesses. Furthermore, the freedom offered by mobile means that these customers could be considered as "always on." They are no longer tied to a home computer; they can make a purchase from a restaurant on their lunch break, while they are out of town on business or whenever and wherever they desire....   [tags: Marketing, Advertising, Sales, Business]

Better Essays
810 words (2.3 pages)

Effectiveness Of Uniform Advertising Strategy Essay

- According to above figure of Samsung and Apple, Apple use uniform strategy at all markets and only spends less than 1/4 what Samsung spent on advertisement, but highly net profit, strong brand equity and brand identity than Samsung. Obviously, using uniform advertising strategy can create more profit and save large amount of cost than non-uniform advertising strategy. Based on the above evidence, uniform advertising strategy indeed can lead global brands to representing consistent brand image and saving cost as well as creating brand value....   [tags: Brand, Advertising, Graphic design]

Better Essays
1297 words (3.7 pages)

In Film Advertising Aims and Objectives Essay

- In Film Advertising Aims and Objectives Study Rationale: • Effectiveness of In-Film Advertising • Consumer Behavior and Advertiser’s Behavior towards In-film Advertising Exploring product placement opportunities offered by the mainstream Hollywood and Bollywood movies, by understanding their nature, the audiences they serve and benefits the industry aims at with respect to the placed product. Study Objective: • To test the effectiveness of brand placement in movies both from the consumers and the advertisers perspective....   [tags: Film Movies Advertising Marketing]

Free Essays
1593 words (4.6 pages)

Advertising Essay

- Advertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p....   [tags: Business Marketing Advertising]

Free Essays
1064 words (3 pages)