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Visual images are used to manipulate audiences into seeing what the advertiser wants them to see. Visual arguments are usually more effective than written arguments. It just takes a second to look at a visual ad, but it takes a lot more time to read an argument. Visual arguments use catchy, bright ads to draw our eyes in to see what they have to show us. Leading companies and industries use visual aids to sell products and ideas. One of the products that use catchy and colorful advertisements are toys. Toys have been a main part of every culture as they are incorporated into early history. The type of toys manufactured for the children reflects what the society views as acceptable. These toys are to help children develop skills (social or educational) and teaches them about sexuality, gender and violence. Toy manufactures play an important role in views of children as they voice/communicate the expectations of societal norms. But sometimes its hard to see how these gender marketing in toys …show more content…
Breaking down the barriers is very important because it shapes their minds and it has effects later on in their lives as they move on to adulthood. Most gender labels aim to enforce the gender identity and sex of the child but children fully develop their gender identity by the age of two. Gender is a static and concrete concept and so the children won’t be confused about their sex once their identity has been established. So it is not necessary to segregate by color or label the toys as “for girls” or “for boys” to make them more attractive to a particular gender group. Because kids don’t need to be constantly reminded that they are different from the opposite gender which can lead them to think one gender is more superior to the
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
I noticed the girls’ toys engaged fine motor skills more than the boys’ toys did. The girls have several different types and sizes of dolls to choose from – however, this also makes dolls or items used with dolls (Barbie clothes, doll clothes, doll houses, Barbie cars, and doll furniture) over half of all the products in the girls’ section. This shows the stereotypical attitude that all girls like to nurture and will someday be expected to be mothers and the primary care giver for their children. Other toys I noticed that were very stereotypical were the child size vacuum, broom, and kitchen set. Even at this young age we teach girls it is part of their role to cook and clean.
“I still collect toys.Toys are a reflection of society. They are the tools that society uses to teach and enculturate children into the adult world. Toys are not innocent.” (Burden). When you think of toys you probably think about dolls or Hot Wheels. What you probably don’t know is the toys can vary into anything. Toys are usually used to entertain yourself, but what if they represent more than just that. It can be a famous cite, make you question society, or just make you think about how we’re treating each other. Anything can be a toy. You just have to be creative to make it more than a toy. Chris Burden, an amazing artist, famously known for creating artwork that reflect on society, in most of his work he used toys to help him. Burden is famously known for two pieces of artwork, Shoot and Urban
Rajecki, D. W., Dame, J., Creek, K., Barrickman, P. J., Reid, C. A., & Appleby, D. C. (1993). Gender Casting in Television Toy Advertisements: Distributions, Message Content Analysis, and Evaluations. Journal Of Consumer Psychology (Lawrence Erlbaum Associates), 2(3), 307.
Based on my observation, Walmart is one of the toy retailers labeled and categorized toys by gender. They placed “Girls” and “Boys” signs over their toy aisles. Initially, I studied the toys under
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
The Purpose of this essay is to discuss how toys impact the gender construction. Toys that can be describe as being toy which are generally suitable for one gender over the other such as wheeled or GI Joe doll for males and dolls or kitchen toys for females. The term gender refers in typical toys where it chooses the appropriate sex. It is very important to know the gender; but the parents are the one who chose the toys for their kids to know if they are masculine or feminine. Based on Social Learning theory, it determines that the child develops both gender identity and gender role through a learning process that involving modeling, imitation and reinforcement. The theory tested on the behavior of gender role where sometimes behavior is punished
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
Children start to define their gender identity in early preschool (Zhumkhawala 47). This means that the toys children are given go a long way to further (or help change) gender stereotypes and inequality. In general, boys are given trucks, blocks and doctor’s kits, encouraging them to build, explore how things work and be a...
Girls are supposed to play with dolls, wear pink, and grow up to become princesses. Boys are suppose to play with cars, wear blue, and become firefighters and policemen. These are just some of the common gender stereotypes that children grow up to hear. Interactions with toys are one of the entryway to different aspects of cognitive development and socialism in early childhood. As children move through development they begin to develop different gender roles and gender stereotypes that are influenced by their peers and caregivers.
Auster, Carol, and Claire Mansbach. "The Gender Marketing Of Toys: An Analysis Of Color And Type Of Toy On The Disney Store Website." Sex Roles 67.7/8 (2012): 375-388. SocINDEX with Full Text. Web. 30 Apr. 2014.
When I started on this paper I figured all the information I would find out is knowledge I would already know of on this subject, but then I actually found out more new information than I already knew. One day in late November Hayden and I were joking around with Evan and he said a very interesting thing that I will never have guessed he would ever say again. He said, “I just got out of the hospital” we asked why and he said, “Because of my depression.” I never knew even had struggled with depression until he told us he did. So I had to find out if the over use of video games led to his depression. The first question I asked him was when did you first start playing video games, and he answered, “I started playing video games when I was in kindergarten it was on my Nintendo 64 playing Frogger. I asked him besides sleeping and at school at what percentage do you play video games he replied, “65%.” I also went on to ask him if he knew that playing to many video games leads to aggression and depression and if he thought this is why he has been diagnosed with depression. He answered yes to both of these questions. Because of this story it made me think, does certain toys create problems in a child’s future development?
The way they label the toy isles, color scheme, and advertising impact the gender labels seen from big company stores. Recently stores across the nation are taking a stand on gender labeling and focusing more on reducing the stereotyping. In a recent article I’ve read, stores such as Toys R Us and Target have decided to take a step back on the over excessive use of their, “gender-specific children’s marketing strategies” (Robb). This shows that the issue of gender stereotyping is recognized and change is being
Boys should definitely be allowed to play with dolls. During childhood, male children witness both of their parents caring for babies, cooking and cleaning. Playing and caring for a doll prepares the boy for his evident fatherhood duties. For a boy to only play with masculine toys such as trucks and guns, the boy is not developing his sense of caring, nurturing, or empathy. Denying any child the right to play with the toy of their choice in fear of who they may become is taking away the right for the child to find his or her identity. Playing is essential to the development of children, and limiting their toy choices is detrimental to that development. Not allowing a certain type of toy would affect the child more negatively than allowing him to play with dolls. Also, society tells a boy that playing with feminine toys is wrong, causing an early condescendence towards females. It will not affect the child negatively, therefore in order to become nurturing, respectful adults with a sense of empathy and self, boys should be allowed to play with dolls.
The days of blue is for boys and pink is for girls are coming to a victorious end. Now more than ever, child products are marketed specifically towards just girls or just boys, and not for children in general. This outright gender specific marketing can have poor effects on the children consumers, who feel pressured to play with the toys made specifically for their gender. A boy who likes Barbie or a girl who likes race cars and trucks may not want to play with the toys they really enjoy because they feel they are not supposed to be for them. The idea of gender-neutral toys is becoming more and more popular, because this change is greatly needed. The removal of gender specific toys from current marketing and stores has the capability to empower