Essay on Tourism Statistical Data

Essay on Tourism Statistical Data

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• Undertaking a capacity study and elaborating an international standardized system to gather tourism statistical data. This will help to analyze the tourism industry and its market. This statistical information will reflect different aspects of domestic and international tourism such as number of travelers, number of overnight stays, purpose of travel, types of accommodation, economic value of expenditures, etc. These studies will not only help to work out the big picture and determine the future model but they will also eliminate possible negative aspects which will bring in continuous improvements. We should not forget that tourism statistics are relatively new in Albania. For this reason the MTCYS should ask for technical support from experienced agencies or even countries. Together with the MTCYS the local institutions should create a tourism database. It will not only serve as storage for all the information regarding tourism but also these data will be accessible to researches and businesses. Researches will evaluate the information and will provide advice, while the businesses will be informed of the possible investment areas. The MTCYS should allocate financial awards or easy somehow the fiscal responsibilities of those tourism operators and businesses who rigorously submit the required data for the database;
• Developing a marketing and promotion strategy with year-around promotional campaigns that will serve as image creator and will be used in the local and international market. This strategy should be focused not only in the domestic arena but even in the international ones. It is very important to raise awareness among the public and private sector and the NGOs as well. The more we extend the net of actors in this p...

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... behaviors and preferences we should make use of a tourist survey. In this way we will be more aware of what they need, where we should focus our planning and in this way building a strategy will be easier and effective (Refer to the Appendix VI for the full above mentioned surveys) .
The key ingredient in almost all touristic sites is originality. Korça County with no doubts has the right potential to offer a unique experience to the tourists. One way to do so is through the local products. If the service sector is locally owned and the local manufacturers produce more craft goods and other products tourists will be exposed to a more traditional culture which is specific to the Korça County.
Without the realization of the above actions the planning of a tourism development strategy is difficult and it will detain the economic development of Korça County as well.

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