The advertisement “Tourism Australia” is a good advertisement to encourage people to come to Australia and tour around. It shows a lot of iconic places and features of Australia. It also shows a good quick overview of Australia with a catchy little tune in the background.
The characters in the advertisement are mostly normal looking people showing that people here are just like everyone else and friendly. There is one scene acknowledging Aboriginal people as the first people on the land. There are children and mostly young people in the advertisement with only a few older people showing in the advertisement. There are also a few Australian animals shown including a platypus, koala, kookaburra, fish, parrots, a whale shark and a kangaroo. All these Animals are nearly only found in Australia and are commonly known as Australian animals. All the characters are happy and enjoying Australia in various different places and sceneries.
The setting is obviously in Australia as it is a tourism Australia advertisement. The sceneries are generally iconic scenes that Australia is well known for such as the beaches and opera house. The scenes are generally an open space, a beautiful place or a place where people have fun or know well. A few examples include: the beaches, red dirt rocks, green hills and cliffs show our space and freedom; the Ayers rock, beaches and waterfall/stream and the bright blue water show our beauty; and finally the Opera House and Harbour bridge are the iconic places. The advertisement includes very iconic and beautiful scenery to entice people to come to Australia.
The language isn’t used as much as the scenery but is still used well and is important to increase the effect of the advertisement. T...
... middle of paper ...
...g. This is attractive to younger people because if other younger people are doing it they should do it too. They will come to fit in and they know it is acceptable to come to Australia if they see the other young people doing it.
The uniqueness of Australia is an attractive trait of Australia to many people and especially those from other countries. Seeing Australia 's unique animals and red dirt in the ad shows the things we have that no other county has. This is the thing that will draw people from overseas to tour Australia. They will come wanting to see these “duck-billed mammals” and kangaroos and koalas. Our unique landscape and animals shown in the advertisement will attract people from other countries and nationalities.
These four aspects of Australian culture that are combined and shown in this advertisement favour a younger and multicultural demographic.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Tourism is a Good Economic Development Strategy for Malaysia Currently, tourism has been a significant industry globally. According to the United Nations World Tourism Organization (UNWTO), over the past six decades, tourism has become one of the largest and fastest growing economic sectors in the world (Dwyer & Spurr, 2010). Tourism, as a kind of the third industry, is especially popular and has also been the most important economic sources in Southeast Asian countries because of the its rich tourism resources.... [tags: Tourism, World Tourism Organization, Malaysia]
1068 words (3.1 pages)
- Is Tourism a good thing or a bad thing. Tourism is the act of travelling to and touring a location for pleasure. It is a very controversial topic due to the effects on the places that are being visited and toured. Some of these are positive, but there are also many negative aspects of tourism. The purpose of this topic is to determine whether the good things outweigh the bad, and if anything could be changed to better the negative effects. There has been rapid growth in tourism, especially since the 1980s (Walton, 2009) and continues to become more popular as each year passes.... [tags: Tourism, World Tourism Organization]
1915 words (5.5 pages)
- The tourism industry plays a major role in the development of culture within the Europe and the Americas, specifically the Caribbean nations. Tourism has become a major source of governmental income, employment, community development, wildlife preservation, and ultimately the rise in GDP of these countries. There are three types of tourism: domestic tourism, inbound tourism and outbound tourism. Domestic tourism is one that travels within their own country for an extended period of time at least 24 hours.... [tags: Tourism, United States, Europe]
933 words (2.7 pages)
- Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities.... [tags: Tourism and Development Concepts]
1988 words (5.7 pages)
- Developing Tourism in Australia Everything has been changed during the last century, especially tourism. Australia tourism has been rapidly changed because of the impact of economic, social structures, demographic, technology and political climate. This essay will focus on the changing for Australia tourism in the early 20th Century as compared to a household in the early 21st Century. In the early 20th Century, basing on Burton’s four phases of tourism participation (Weaver & Lawton,2010) Australia was in phases one.... [tags: vacations, tourism participation, population]
955 words (2.7 pages)
- The picturesque region of Valencia is Spain 's third largest city, spreading across 301 miles of the Mediterranean coastline (Valencia, 1993). It has recently been transformed from a provincial and rural city to a major cultural-entertainment tourism destination (Prytherch & Maiques, 2009). Tourists travel for many different reasons, the major motives being culture, sport, events, food and wine, visiting family and friends, business, religion, health and education (Page & Connell, 2010). This essay will discuss why tourist choose to travel to Valencia and how attractions, accessibility, accommodation, awareness and amenities, also known as 'the five A 's, are important to the attractiveness... [tags: Tourism, World Tourism Organization]
795 words (2.3 pages)
- Tourism is a popular leisure activity in today’s society, many people love to travel with their family and friends because it is a good way to relax and to explore the world. It is fortune to live in the present because people have internet or other kinds of media such as guide book, it is more easy to know the unique culture and feature in different countries. Through these representations that media presents, people form an impression or opinion about a specific group of people or country. In this essay, I will look at how authenticity, representation and tourism affect each other.... [tags: Tourism, World Tourism Organization]
1425 words (4.1 pages)
- Event tourism is an increasingly growing market of the tourism industry which can hold major economic and socio-cultural implications for both the host destinations travel and tourism benefits and also the event. Event tourism can be defined as the ‘systematic development, planning, marketing and holding of events as tourist attractions’ (Hertanu & Boitor, 2012). Event tourism can be attained in many forms ranging from corporate event tourism which comprises of events generally of a business nature including but not limited to seminars and conferences, trade shows and executive retreats/incentive programs to public events which comprises of events mostly targeted at the general tourist consu... [tags: Tourism, World Tourism Organization]
1681 words (4.8 pages)
- Mass tourism is one of the largest industries in the world (Hunter, 2002). However, it can lead to many types of pollution such as noise, air and water pollution and it can be quite a negative impact on the environment (Marx, 1997). Ecological tourism on the other hand, can lead to more positive impacts and less negative ones. Ecological tourism has been growing rapidly in the travel industry (Higgins, 1996). This is most likely due to the fact that it has so many benefits. Ecological tourism can be defined as “travel to natural areas that conserves the environment and sustains the well-being of local people” (Winson, 2006, p.... [tags: Tourism ]
1298 words (3.7 pages)
- Wine tourism is commonly defined as a form of tourism where visits to wineries or the tasting, consumption, or purchase of wine is a significant motivational factor for visiting a destination or influencing an itinerary. Wine tourism is a niche market that includes everything from events, festivals, classes or workshops, museums, tours, tastings, restaurants, and gift shops where wine is a meaningful product. These activities can take place over the time period of a few hours to over a week, depending on the involvement and interest of the tourist.... [tags: Tourism]
2133 words (6.1 pages)