Tourism Australia
The advertisement “Tourism Australia” is a good advertisement to encourage people to come to Australia and tour around. It shows a lot of iconic places and features of Australia. It also shows a good quick overview of Australia with a catchy little tune in the background.
The characters in the advertisement are mostly normal looking people showing that people here are just like everyone else and friendly. There is one scene acknowledging Aboriginal people as the first people on the land. There are children and mostly young people in the advertisement with only a few older people showing in the advertisement. There are also a few Australian animals shown including a platypus, koala, kookaburra, fish, parrots, a whale shark
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Three meanings of the Australian culture
Three points that the advertisement conveyed were: Australians love to party; They enjoy freedom and openness; and are a younger country. These points are generally fairly attractive to people and would make them want to come to Australia.
The point that we love a party is shown clearly in three scenes. The three scenes include the one at the pub, one with the three women hugging and the Opera house and fireworks scene. These scenes convey that we are a fun loving country and we like it when people can enjoy time with friends and have a little party together. These scenes show we are a fun country and have a great time.
The second point is that Australians enjoy open land and natural things. This is shown in many of the scenes where there are animals and land shown. Some examples are the cliffs, the view from the plane and many more. This conveys a sense of freedom and relaxation where we can enjoy nature and the freedom it offers. This is appealing to many people from overseas because they may not have much space in their cities and will enjoy nature in
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Relaxation links to the freedom aspect of Australia 's culture shown in the advertisement. Younger people want to relax and have time to get away from the new burdens and responsibilities mentioned in the last paragraph. To have time to not pay bills, not work and have fun with friendly people is an amazing thing for a young adult.
The youthfulness of Australia is key to the younger generations. The majority of people in the Tourism Australia advertisement were young. This is attractive to younger people because if other younger people are doing it they should do it too. They will come to fit in and they know it is acceptable to come to Australia if they see the other young people doing it.
The uniqueness of Australia is an attractive trait of Australia to many people and especially those from other countries. Seeing Australia 's unique animals and red dirt in the ad shows the things we have that no other county has. This is the thing that will draw people from overseas to tour Australia. They will come wanting to see these “duck-billed mammals” and kangaroos and koalas. Our unique landscape and animals shown in the advertisement will attract people from other countries and nationalities.
These four aspects of Australian culture that are combined and shown in this advertisement favour a younger and multicultural
The 2014 Walkley Award winning documentary, "Cronulla Riots: the day that shocked the nation" reveals to us a whole new side of Aussie culture. No more she’ll be right, no more fair go and sadly no more fair dinkum. The doco proved to all of us (or is it just me?) that the Australian identity isn’t really what we believe it to be. After viewing this documentary
During the scenes that Red dog is travelling the desert looking for John, viewers are able to see a perfect example of what the Australian outback is really like. Dry, vast and scattered with the odd tree, red dog is on the search, he hitchhikes up the whole western side of Australian. During the daytime scenes in Red Dog you see the glaring sun beaming upon the rich Australian soil and you can only imagine how hot it would be if you were actually there. As red dog sits in John’s house waiting for him every day he observes the sunset in the distance, as it disappears behind the rocky road. For international viewers the landscape in the movie red dog clearly represents the Australian outback. The stereotypes throughout red dog, are typical to the average Aussie bloke; Bogan attire, beard, dirty and always with a bear in there hand. The actors use jargon and slang to depict the average conversation between two Australian
There is a reference to our multiculturalism in the lines ‘All cultures together as one. Yet, individual until the game is won’. These lines acknowledge the fact that even though Australia is an increasingly Multicultural society, all Australians, regardless of their ethnic backgrounds, share the same values, principles and national identity.
Australia has the terrible condition of having an essentially pointless and prefabricated idea of “Aussiness” that really has no relation to our real culture or the way in which we really see ourselves. We, however subscribe to these stereotypes when trying to find some expression of our Australian identity. The feature film, The Castle, deals with issues about Australian identity in the 1990’s. The film uses techniques like camera shots, language and the use of narration to develop conflict between a decent, old fashioned suburban family, the Kerrigans and an unscrupulous corporation called Airlink. Feature films like The Castle are cultural products because they use attitudes, values and stereotypes about what it means to be Australian.
Although partially true in its time, the Australian bush legend fades more and more as time progresses. The Australian identity of the 1890s was not the same as it was in the 1950s, nor do we have the same self-image today, as portrayed in 'The Australian Legend'. Recent statistics show that we work longer hours and drink far less then we used to. Many more Australians go to the beach than to the bush and despite the iconic male bushman, for most men and women in Australia the beach is far more central to our identity and lives, as the majority of the population lives closer to our coastal shores.
Written to inform others on the past 100 years of advertisement, “The Hard Sell” allows us to take a look back at advertising and how it has changed our ways of selling products. Bill Bryson is a “versatile American author of several books on travel, science and literature”, who served as a chancellor of Durham University in England and has received honorary awards Bryson is more than capable of informing readers about The Hard Sell (120). Bryson will introduce the importance of advertisement from an excerpt from his own book Made in America: An Informal History of the English Language in the United States.
Thus, this creates connotations to patriotism and pride towards the country the reader lives in. Coupled with the large image of Australia filled with smaller images of people of all ages, and race, sporting the Australian flag, influences the reader to enter the article with a positive attitude towards Australia Day, as it seems to put this day in high esteem, which consequently convinces the audience, before even commencing to read, that the day is about ‘unity’ and not division. The smaller images of a non-traditional and traditional stereotypical Australian prove that race play no part in this celebratory day, creating the sense of Australia being an accepting
But familiar landmarks and also the unfamiliar ones aren't the whole make-up of Australia's heritage. It's the people that make a difference. Australia is made up of people from all walks of life who have migrated here for different reasons. Among these, the most common migrants are from Greece, Italy, Russia and Asia. Australia is made up of material culture: the places and objects, but also Living culture: In forms such as Music, Crafts, Literature etc. It is an interplay between international cultures and beliefs, the claims of nationalism and ethnic and religious traditions, as well as the local and community priorities that’s make up the unique Australian heritage.
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.
In conclusion, Australia is one of the English speaking countries that have successfully attained a multicultural society. This has led to attraction of visitors to the nation who would like to experience a multicultural environment. It is very positive to the economy as it encourages cultural tourism. Multiculturalism in Australia has contributed to the progress of the whole society like in the United Kingdom.
...at these several events in our nation’s history have demoralised our reputation to other countries globally. To make us known as a better country to other nations, we’ve completely abolished the White Australia Policy, gave back the aborigines their freedoms and we were also the first country in the world to give women rights. Australia today in present day is now one of the most multicultural societies on Earth, and we definitely follow our values of mateship, acceptance and freedom.
Anne Zahalka cleverly presents her intentions and interests in the world clearly throughout her artworks, more specifically her series ‘Welcome to Sydney’. Through the creation of this series Zahalka was interested in the changing multicultural nature of Australian society, closely drawing the audiences attention to the cultural frame. She effectively does this by portraying the subjects with dignity and respect by deliberately positioning them in an area in which they connect with. In doing so, Zahalka acknowledges her own experience, as the daughter of immigrant parents has influenced her conceptual practice. She uses cultural symbols to show the individuals are different, yet making them as one being put into Australian locations. In the image ‘Guangan Wu, Market Gardens, Kyeemagh’ a chinese immigrant stands in a panoramic landscape of market garden...
P5: ‘It would be more convenient for Australians to visit nearby natural locations compared to the parks in the gold coast, (para 2).
This movie was filmed among Australian land and in each shot the outback was clean, healthy and wasn’t proposed in any way dirty. The extreme wide and broad shots shown in this film capture the aspects of Australia which aren’t always seen. The visual of the panning camera and the bird’s eye view shots show Australian for its true natural beauty, which should not be taken for granted. If people at this year’s film festival notice how beautiful our country is and truly can be, this could help to promote discussion on how to keep Australia alive and