Tourism Australi An Analysis Of Tourism In Australia

1279 Words3 Pages

Tourism Australia

The advertisement “Tourism Australia” is a good advertisement to encourage people to come to Australia and tour around. It shows a lot of iconic places and features of Australia. It also shows a good quick overview of Australia with a catchy little tune in the background.

The characters in the advertisement are mostly normal looking people showing that people here are just like everyone else and friendly. There is one scene acknowledging Aboriginal people as the first people on the land. There are children and mostly young people in the advertisement with only a few older people showing in the advertisement. There are also a few Australian animals shown including a platypus, koala, kookaburra, fish, parrots, a whale shark …show more content…

Three meanings of the Australian culture

Three points that the advertisement conveyed were: Australians love to party; They enjoy freedom and openness; and are a younger country. These points are generally fairly attractive to people and would make them want to come to Australia.

The point that we love a party is shown clearly in three scenes. The three scenes include the one at the pub, one with the three women hugging and the Opera house and fireworks scene. These scenes convey that we are a fun loving country and we like it when people can enjoy time with friends and have a little party together. These scenes show we are a fun country and have a great time.

The second point is that Australians enjoy open land and natural things. This is shown in many of the scenes where there are animals and land shown. Some examples are the cliffs, the view from the plane and many more. This conveys a sense of freedom and relaxation where we can enjoy nature and the freedom it offers. This is appealing to many people from overseas because they may not have much space in their cities and will enjoy nature in …show more content…

Relaxation links to the freedom aspect of Australia 's culture shown in the advertisement. Younger people want to relax and have time to get away from the new burdens and responsibilities mentioned in the last paragraph. To have time to not pay bills, not work and have fun with friendly people is an amazing thing for a young adult.

The youthfulness of Australia is key to the younger generations. The majority of people in the Tourism Australia advertisement were young. This is attractive to younger people because if other younger people are doing it they should do it too. They will come to fit in and they know it is acceptable to come to Australia if they see the other young people doing it.

The uniqueness of Australia is an attractive trait of Australia to many people and especially those from other countries. Seeing Australia 's unique animals and red dirt in the ad shows the things we have that no other county has. This is the thing that will draw people from overseas to tour Australia. They will come wanting to see these “duck-billed mammals” and kangaroos and koalas. Our unique landscape and animals shown in the advertisement will attract people from other countries and nationalities.

These four aspects of Australian culture that are combined and shown in this advertisement favour a younger and multicultural

More about Tourism Australi An Analysis Of Tourism In Australia

Open Document