Total Quality Management ( Tqm ) Essay

Total Quality Management ( Tqm ) Essay

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Business nowadays becomes very competitive because customers have full knowledges of the products and services that are available in the market and they always have demand on high quality of the products and services. Therefore, business needs to maintain the quality of products and service as well as comes up with the new products or services that differentiate them with the other businesses in order to survive in the market. Nowadays, more and more companies are trying to apply Total Quality Management (TQM) strategy to their organization because they believe in its benefits which can bring the advantages in the long run. Total Quality Management is a technique that focuses on improving the quality of an organization’s products and services at every stage to meet customer needs as well as organization objectives. It emphasizes that all the value chain’s activities should be directed toward this goal. Additionally, it also maintains that organization need to continuously improve by cooperating the knowledge and experiences of workers. The objective of Total Quality Management is “Do the right things, right the first time, every time”. Total Quality Management contains three elements which are continuous improvements, employee’s involvement and customer satisfaction. Some of the benefits of TQM for organization are higher productivity, enhancing market image, increase customer loyalty, organizational development, and cost reduction.
Despite of the benefits that Total Quality Management brings, there are still many challenges in implementation of TQM. While developing TQM, organizations need to understand how quality is defined by customers. If an organization pays more attention to quality in its production processes, fewer probl...


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...ence, products which were sold by a business might satisfy their need for today but not for tomorrow.
TQM is a complicated progress. It requires the knowledge of top managers, sub-managers, supervisors as well as all the employees. The challenges while implementing this progress comes from both managers and employees. It is crucial for managers to understand the objective of organization, hence, they will be able to figure out how to effectively implement TQM. Additionally, organization also needs to ensure that all the employees know what the goals are and working toward the goal. In order to successfully apply TQM to organization, managers need to understand the challenges (which are mentioned on this paper) and have the solutions to implement the progress effectively and efficiently to differentiate themselves with other businesses in the competitive market.

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