What are the elements of a good online retailing (e-tailing) website? Give examples, including the web address of a firm's website that you feel uses these elements successfully The online stores are nothing but an extension of retailing. In net terminology it is known as E-tailing. If you go by definition, it is “E-tailing refers to retailing over the internet. Thus an e-tailor is a B2C business that executes a transaction with the final consumer. E-tailors can be pure play businesses like Amazon