In the textbook, “International Retailing” by Brenda Sternquist, the company focus on the company Zara, shows the company overview from the beginning when the brand started in Spain. The study describes the company’s international expansion, business systems, production, and distribution within the U.S. markets. Zara is part of a parent company called, Inditex Group which is centralized in Spain. At first, Zara started as a lingerie company and quickly expanded into three sectors of fashion as
Inditex is the largest fashion retailer in the world, it has seven chains, they are Zara, Pull and Bear, Massioino Dutti, Stradivarius, Bershka Oysha and Uterque. SWOT analysis might help the executive to understand the opportunities and threats in the environment with the strengths and weakness of Inditex; thus help the executive to evaluate existing strategies and formulate the new master strategies (growth strategy, stability strategy and retrenchment strategy). Such as allocates resources, address
(Appendix 5) 3.2 COMPETITORS On the Mexican market, there are many competitors based on the sale of clothes and complements, as this country attaches a great importance to the fashion industry. The chain competes with Mango Touch, Massimo Dutti, Uterqüe and more stores that offer similar products with nearly the same average price. (Appendix 6) According to SWOT
fashion brand which was established in 1975 by the Spanish Inditex group which was owned by Amancio Ortega. The brand is supported by other sister companies like Bershka, Massimo Dutti, Pull and Bear, Stradivarius, Oysho, Zara Home, Zara kinds and Uterque. Zara has made huge profits during the last two decades and is now ranked the third biggest retailer world-wide (Zhang, 2008). Unlike its competitors, Zara produces more than half of its products in Europe and not in Asia or South America as most
established in 1963. Inditex has been the holding company above Zara and other retail chains since 1985. In addition to Zara, the rest of the labels the groups own are Bershka, Massimo Dutti, Pull and Bear, Stradivarius, Oysho, Zara Home, Zara kinds and Uterque. Zara is one of the largest international fashion brands of Inditex. Zara is available in 86 countries with total of over 1,700 stores worldwide. Accordingly, Zara generates a major portion of Inditex’s sales, accounting for over 70%. It is not only
The Inditex Company is a company based in Spain known as one of the most successful fashion companies in the world. Inditex’s brands include Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear, Uterque, Zara Home, and most commonly known, Zara. Zara is the oldest and biggest brand that Inditex owns. The company started as a small shop in La Coruna first named Zorba. The name was later changed to Zara because there was already a bar nearby with the name Zorba. “It wasn’t long before the
Inditex, which is the one of the largest fashion groups in the world. Inditex was founded by Amancio Ortego Gaona in the early 1970’s. Inditex operates eight different chains which include: Zara, Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Uterque and Zara Home. Each chain addresses a different part of the market which allows Inditex to dominate a complete market, while not competing against each other and cutting out profits. The goal of Zara and Inditex is to dominate each segment of the