can still be measured, studied, and presented in the form of economic indicators. They can take the form of anything from the productivity of the overall economy, to the supply of money in it. This paper will review the economic indicators Consumer Sentiment Index and the Unemployment Rate and see how they affect theme park giant, Six Flags.
manufacturing industry. The motorcycle industry volatility is expected to be 21.6; anything above a 20 is very high. (Molavi, 2010) The University of Michigan found that the index of consumer sentiment was 80 in their March 2014 report. (Survey of Consumers - Thomson Reuters, 2014) From March 2013 to March 2014, there has been a span of 73.2 to 84.5. Consumers are anticipating decline in the economy in the next five years. Evidence of how volatile the industry can be was seen in 2009 during the
staggering. Since the end of 1995, household stock holdings have doubled to more than $12 trillion dollars. And, for the first time, equities are the most valuable asset of the typical American household, not the home. When it comes to spending money, consumers take all their financial resources into consideration, from their income to their home. When an asset surges in value for a sustained period of time, such as the stock market in the 1990s, people feel flush and are willing to spend some additional
which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Pschographic segmentation- Convenience and lifestyle McDonalds has adopted itself according to convenience and lifestyle of the Indian consumers, as India has huge vegetarian population so McDonalds came up with different and new product line which include items like McVeggie Burger, McAlooTikki Burger. They also made McDonalds as a place to relax and even for entertainment. Behavioural segmentation-