Introduction Jollibee, a fast food company that was initially founded in 1975 as an ice cream parlor by Chinese-Filipino Tan family where it was diversified into sandwiches after the 1977 oil crisis that would double the price of ice cream that was realized by President Tony Tan Caktiong (also known as TTC). Jollibee has since trying to expand their business internationally since 1985 where they ventured into Singapore, Taiwan, Brunei and Indonesia but they were only able to maintain their franchise
Jollibee was founded by Tony Tan Caktiong in 1975. At that time, it just an ice cream parlor. A year later, Jollibee had evolved into family business which called Jollibee Foods Corporation after owned 5 stores Jollibee’s restaurant in metropolitan Manila. Jollibee’s success in Philippine grabbed foreign business people attention and they believe it cans success against McDonald. Tan family has been motivate and grabbed this opportunity to go aboard. They began to play as a pawn in global chess and