these situations. At the end of my proposal I hope to have at least 3-4 viable options that could be implemented in the Mary Kay Company to fix the problems mentioned above. Introduction: The Problem The problem facing Mary Kay Inc. today is that their incentive program is not working. Based on the data used in Mary Kay Cosmetics: Sales Force Incentives, the company introduced the VIP car program to motivate their consultants to sell their cosmetics. The top sellers would be awarded a step