“Cultural resistance is the practice of using meanings and symbols, that is, culture, to contest and combat a dominant power, often constructing a different vision of the world in the process.” (Duncombe 1) Cultural resistance can be expressed in a multitude of ways to convey the oppression and injustice that people at times fail to recognize. Significance through art is a way for cultural resistance to blossom and in turn bring awareness to the importance of the cause. The famous phrase out of
businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly