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    STARBUCKS COFFEE

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    I.     Strategic Problem: How can Starbucks Coffee Corporation continue to provide exceptional employee benefits package while pursuing a globalization strategy? II.     Analysis of the Problem: A.     Company Background and History: 1.     Founders. a.     Starbucks began in 1971 when three scholars-English teacher Jerry Baldwin-history teacher Zev Siegel, and writer Gordon Bowker- opened a store called Starbucks Coffee, Tea and Spice in the touristy Pikes Place Market in Seattle. b.      The

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    Starbucks Coffee

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    STARBUCKS The year is 1971. At the time, most of the coffee being consumed in the United States consisted of finely ground coffee sold in vacuum-sealed tins. The coffee definitely was not gourmet and sales have begun to decline. Along came three friends, Zev Siegl, Gordon Bowker, and Gerald Baldwin with the urge to start a new business. But what business would they start? One day, a light bulb finally went off in their heads as they decided their new business would be in gourmet coffee. The idea

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    Starbucks Coffee

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    Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges

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    will focus on some significant factors that have to affect the marketplace of the coffee industry. This market domain has grown massively over the years. It is still unknown where and how coffee was initially discovered. Though, now coffee is popular and grown in more than 50 countries around the worlds such as Asia, Africa, South America, Central America and the Caribbean. Only about 67 percent of the world’s coffee grows in America. (Ledbetter,2015). The overall marketplace performance is influenced

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    Starbucks Coffee Cup

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    continues throughout the day. A visit to Starbucks is much more than buying a cup of coffee. A step inside will delight your senses and satisfy cravings. Furthermore, Starbucks offers people a chance to interact with their community. It is a window into the workings of our modern day society. Outside, Starbucks’ signature goddess beckons thirsty patrons of a bustling shopping plaza. The bookend establishment receives a steady stream of visitors seeking the iconic coffee throughout the day. A small number

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    Starbucks Coffee Company

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    Starbucks Coffee Company was founded in the year 1971 by three people. They opened their first store in Seattle's Pike Place Market. The name 'Starbucks' actually originated from Herman Melvin's classical novel called Moby Dick. The seafaring name seems appropriate for a store that imports the world's finest coffees to the cold, thirsty people of Seattle. Then came Howard Schultz. He joined Starbucks in 1982. While on a business trip in Italy, he visits Milan's famous espresso bars. Impressed

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    Starbucks Coffee Shop

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    Starbucks Coffee Shop When you walk in a Starbucks coffee shop the amazing aroma of coffee beans being brewed creates a smell so wonderful you can almost taste your favorite coffee or espresso drink; even before you have the drink in your hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. Five people in green aprons wearing black or white collared shirts working swiftly, to ensure the quickest best service as possible. The two Baristas at the cash registers

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    history • Starbucks coffee was founded by three teachers at the University of San Francisco. These three teachers wanted to open a coffee shop in which sold high quality beans and equipment. • The name “Starbucks”, came from the name of the chief mate on the whaling ship from the book Moby Dick. The Company • Starbucks is a multination corporation, which first opened in 1971 in Seattle. It started off as a single store in Seattle’s historic Pike Place Market. • Although Starbucks was not popular

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    Starbucks traces its origins to a single store opened in 1971 in Pike Place Market, Seattle, WA. In 1982, Howard Shultz joined the Starbucks team. He traveled to Italy in 1983 and experienced the environment of its coffee bars. His love and appreciation of the Italian coffee bar setting motivated him to reproduce it in the United States. In 1987, Shultz gathered a group of investors and purchased the company. Over forty years since its humble beginnings, Starbucks has expanded to 62 countries

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    extensively, and with very little difficulty given its popularity, I’ve learned just what makes Starbucks Coffee such a powerhouse of a company. They have outshined all other companies related to the coffee industry in terms of profit, storefronts, and worldwide reach. All of that growth and development from a company that sprouted only 46 years ago in Seattle Washington. Starbucks began as a coffee distribution company in 1971, but it was not until 1982 that the Current CEO Howard Shultz came into

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