1. Cash cows (high market share, low industry growth) These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring, in a "mature" market, and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible, since such investment would be wasted in an industry with low growth. 2. Dogs (low market share, low market growth) These units typically
WHAT IS THE BCG GROWTH-SHARE MATRIX? To begin with, BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG's strategic concepts the organisation developed in the late 1970s, and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003;
(Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor. Market growth serves as a
Boston Consulting Group (BCG) Matrix is used by organisations to analyse whether their performance is either high or low, and indicate their market growth or position on the market, which is similar to the product life cycle, of the introductory, growth, maturity and decline stages. Stars – represent a high market growth and high market share, and are leaders in the business world. The organisation would require a substantial amount of money to maintain its high market share; they are also cash users
The Matrix, a 1999 film created by Andy and Lana Wachowski, and Plato’s Allegory of the Cave both reveal the ongoing questions of “What is reality?” and “Are we living in the real world or an illusion?” Matrix is a sci-fi action film that talks about how the real world that Neo thought to be real was only an illusion and how the people living in the Matrix world are being trapped in a cave. This film adapted from Plato’s Allegory of the Cave because they share many similar characteristics and Matrix
Comparing The Matrix and Do Androids Dream of Electric Sheep? For the common moviegoer and book aficionado, the movie, The Matrix and Do Androids Dream of Electric Sheep? are bizarre and peculiar. These works are not the usual themes of normal movies and books. These works have a lot of elements in common. Both works have matrices. The movie and the book stress the idea of reality. In both works the idea of what s real and what s not is the central theme. In the movie, The Matrix there are
everywhere and nowhere, but it is not where our bodies live. (Barlow, 1996) You’ve been living in a dream world Neo. This, is the world, as it exists today: Welcome to the desert – of the real. (Morpheus to Neo in The Matrix) From Plato’s "Charmides" to the Wachowski brothers’ "The Matrix" (1999), there is a tradition of writing in Western literature, which thinks about and imagines the city as either a utopia or a dystopia, or both. I believe that what such imagining allows us is to do is locate ourselves
This essay will examine the philosophical questions raised in the movie The Matrix. It will step through how the questions from the movie directly relate to both skepticism and the mind-body problem, and further how similarly those problems look to concepts raised by both Descartes’ and Plato’s philosophies. It will attempt to show that many of the questions raised in the movie are metaphor for concepts from each philosopher’s works, and why those concepts are important in relation to how they
one? In the visually tantalizing movie, "The Matrix", a breed of AI computers takes over the world. It harvests human embryos in laboratories called "fields". It then feeds them through grim looking tubes and keeps them immersed in gelatinous liquid in cocoons. This new "machine species" derives its energy needs from the electricity produced by the billions of human bodies thus preserved. A sophisticated, all-pervasive, computer program called "The Matrix" generates a "world" inhabited by the consciousness
Parallels between The Movie, "The Matrix" and Plato's Allegory Of The Cave In Book VII of The Republic, Plato tells a story entitled "The Allegory Of The Cave." He begins the story by describing a dark underground cave where a group of people are sitting in one long row with their backs to the cave's entrance. Chained to their chairs from an early age, all the humans can see is the distant cave wall in from of them. Their view of reality is soley based upon this limited view of the cave which
and what is simply illusion brought by our subjective view of the world? But when attempting to understand the nature of our existence, about why we are here, the complexities of life often make it difficult to interpret this subject. The film The Matrix centers on this same concept that the known world is an illusion. The movies core theme of reality and illusion is definite to the humans understanding of what the true meaning of life is. Ones understanding of reality is only defined by their choice
Movie, Matrix In the book The Lathe of Heaven, by Ursula K. Le Guin, there are many similarities and some differences in society in comparison to the movie Matrix. The two stories settings take place in different locations. Although, throughout both stories many huge changes are made, the people in the societies remain unaware of the changes. Then, similarly, only a certain few individuals are knowledgeable of the true reality. A difference between The Lathe of Heaven and the Matrix is the
puppeteers create images on a cave wall in the short story, “The Allegory of the Cave”, prisoners solely believe that is the real world; little do they know there is much more to life than being chained in one spot to stare at shadows for life. The Matrix, produced by Joel Silvers, goes along the same aspects as the short story of whether the world they are living in day by day is real as they follow a computer simulated game. While the two entertaining pieces portray multiple similarities such as
Blood Music by Greg Bear and Movie The Matrix Throughout the novel Blood Music, by Greg Bear, remarkable similarities to the movie Matrix are observed. From the fact that both stories create an entirely new world to the main characters ultimately being in control, these two stories are one in the same. Seen in both the novel and the movie, the question of what is real? arises quite often. The characters also share the quality of being in more than one place at a time. The most incredible occurrence
One of the most prominent writers on the theory of utilitarianism is John Stuart Mill. He suggests that utilitarianism may be the guide for morality. His writing on utilitarianism transcends through the present in relation to the famous movie The Matrix. In the movie, people live in a virtual reality where they are relatively happy and content and the real world is filled with a constant struggle to survive. The movie revolves around Neo, who tries to free people from the virtual world in which they
In The Republic, Plato presents a dialogue of Socrates, in which he seeks to uncover truths about what constitutes a just society, and what kind of men would rule such a society. Socrates presents an allegory about the freeing effect of education, and how the lack of knowledge affects our nature- the allegory of the cave. While the allegory of the cave presents a basic picture of the prison of man’s ignorance, and his journey out of ignorance, the rich symbolism of the allegory appears in modern
stores and a catalogue. The past few years have seen significant change in the business. In May 1998, The Limited, Inc. completely divested itself of Abercrombie & Fitch stock. They gave shareholders the choice of exchanging their Limited shares for shares of A&F in a process known as a modified Dutch tender. Today, The Limited, Inc. operates as four separate business groups: Women's Brands, Emerging Brands, Intimate Brands, and Support Businesses. Women's Brands: Express: The Express underwent
Neo,” Morpheus asks. “No,” Neo responds. “Why not?” “Because I don’t like the idea that I’m not in control of my life,” Neo explains. In this scene (from the blockbuster smash hit The Matrix) a parallel can be drawn between Neo and Bigger Thomas (the protagonist in Richard Wright’s novel Native Son) because Bigger shares Neo’s feelings about fate. Bigger Thomas, a boy who has grown up with the chains of white society holding him back from opportunity, has only one solution to escape from the white walls
the strengths and weaknesses of using the Boston Matrix to help make decisions in business. I will first briefly explain the Boston Matrix and then analyse its effectiveness as an aid to making a marketing strategy. Like Ansoff's matrix, the Boston Matrix is a well known tool for marketing managers. It was developed by the large US consulting group and is a way that a business can compare all of its products. The two aspects it looks at are market share (relative to that of competitors) and market growth
the story are still used in the modern film “The Matrix”. Plato’s allegory tells a tale of a group of men held in captivity and are having their minds controlled based upon a false version of reality. In comparison, the storyline of “The Matrix”, directed by Andy Wachowski, is based upon a falsified alter reality where humans are enslaved inside simulations created by machines thus controlling their minds. The “Allegory of the Cave” and “The Matrix” both question a universal truth and how one version