corner you can see children playing cricket in India, but children don’t know how to play or rules are involved in hockey? An aspiring sports child who is almost as tall as the cricket bat he says that someday he would be like Sachin Tendulkar or Rahul Dravid. Why not like hockey players Dhyan Chand or Dhanraj Pillay? In reality it’s very simple that they don’t know who these famous players are. It’s the parents, society or schools should be blamed and it is their responsibility to teach the national
Growing up in a country, where cricket is passion, obviously meant that most of children in India grew up with icon figures of cricketers as role models be it Sunil Gavaskar, who broke the record of Sir Don Bradman of scoring maximum centuries in test cricket, or Kapil Dev under whose captaincy India won the first world cup way back in year 1983 beating fancied and favorites West Indies with the best pace attack of Malcolm Marshall, Michael Holding, Andy Roberts and Joel Garner, the best opening
THE EXTERNAL ENVIRONMENT ANALYSIS ON SPORTS INDUSTRY AND BCCI The industry environment analysis of a product depends on 1. General Environment 2. Industry Environment 3. Competitor Environment THE GENERAL ENVIRONMENT The general environment is typically done on the PESTLE principles. The PESTLE stands for Political, Social, Economic, Technological, Legal and Environmental analysis. Political: A political system influences the decision making to operate in a particular market or country. The