Penetration Testing ABSTRACT Penetration testing has been well popularized by the media. Many companies are now offering penetration services to identify vulnerabilities in systems and the surrounding processes. This report will Discuss “Penetration Testing” as a means of strengthening a corporate network’s security. This report is divided into three parts. Introduction will give you a brief and basic overview of Penetration Testing and why we need Penetration Testing, The second part is the technical
Internet Penetration Identify the different levels of household penetration by the World Wide Web in each of the following continents – Asia , Africa , North America , South America and Australia . Explore the reasons for this variation. The countries with the highest internet penetration are predominately those Western economies with strong economies and high levels of affluence. Out of the top 10 countries, European countries feature 6 times, with Sweden having the highest penetration at
The term, “penetration testing”, often crosses our minds, but many a times we just let it go thinking of its literal meaning. A little curious folks give it a second thought, for, “what is it?” and “is it really needed?” So we are here to throw a little light on it and its benefits. So, what is it? Talking of a definition, Wiki explains, “A penetration test, or the short form pentest, is an attack on a computer system with the intention of finding security weaknesses, potentially gaining access to
matrix with can increase market share and sales. The Ansoff Matrix classifies strategies whether they are new or existing markets or new or existing products. It includes 4 quadrants which are the Market penetration, Product development, Market development, and Diversification. The Market Penetration Strategy is aiming to achieve more sales in the existing market. There is no modification of the product but the organisation is seeking to increase revenue by either repositioning its products or promoting
continue to harass society in the 21st century, the bridging of the digital gap between those in the lead and those who lag behind should be a major issue for modern civilization. What is “digital divide”, however? We measure it in terms of penetration of communication services, Internet connectivity, and technological development, but what could possibly be... ... middle of paper ... ...e. Journal of Housing and Community Development v. 58, no2 (Mar./Apr. 2001): 14-15, 17, 45 IMF staff
Application Paper The social penetration theory is a theory composed by Altman and Taylor in which people are compared to onions. This may seem like an absurd comparison, but when explored more deeply it makes quite a bit of sense. The social penetration theory is a description of the multi-layered nature of people's personalities. As the outer skin of an onion is peeled away another layer is found beneath it, and if you remove that layer you will expose another layer, and so forth. The same holds
doors of the famous toy store Toys “R” Us Inc. Wal-Mart set extremely low prices on toys in a very successful pricing strategy to attract customers and become the leader in toy sales (Grant, 2004). This pricing strategy is called market penetration pricing. Penetration pricing is used to enter the market quickly and win a large market share (Anderson & Bailey, 1998). These low prices have taken their toll on toy stores. Toys “R” Us is now the second largest toy seller in the U.S. behind Wal-Mart. Toys
Business Analysis TABLE OF CONTENTS 1.0) INTRODUCTION 2.0) MARKET SHARE 3.0) MARKET PENETRATION 4.0) MARKET DEVELOPMENT 5.0) PRODUCT DEVELOPMENT 6.0) DIVERSIFICATION 7.0) RECOMMENDATIONS 8.0) CONCLUSION 9.0) APPENDIX 1 10.0) APPENDIX 2 11.0) REFERENCES 1.0) INTRODUCTION The purpose of this paper is to analyse Coca-Cola as an organisation and to identify potential strategic growth opportunities (appendix 1). In order to identify strategies that are
The study of relationship and friendship development has become a very popular subject for social psychologists in the past twenty years or more. Social exchange processes, equity, similarity and self-disclosure (which was constructed by social penetration theorists Irwin Altman and Dalmas Taylor), are presupposed to be the main route to relationship and friendship development. According to the article "Development of Friendship Between Roommates", there are some crucial factors for researching
well received during these tough times for the whole family. There are many theories that can describe what is happening. They are the attribution theory, causal attribution theory and the social penetration theory which will be included in the following paragraphs. First of all, the social penetration theory is a theory that we as people disclose to others in stages like pieces of a pie. Each piece is different facets of self and has the potential to be superficial or deep. It was very interesting
Internet using just brainwaves. They need a computer connected to a wired or wireless phone line. Stopping someone getting access to that, and you stop their Internet. Most countries ruled by authoritarian regimes are poor and have low telephone penetration. There are fewer than nine phone lines per thousand people in China, and three in Vietnam. It is pretty obvious that unlike people in democratic nations, few Vietnamese or Chinese can walk into their study room and log on. Some office workers might
involvement stage was underway when he asked her out for one date that led to many more. The found they had many things in common personality wise and became very comfortable in each other’s company. As the intimacy levels rose and when the social penetration theory started to take hold the problems began as their conversations started getting more in dept he started to withdraw. One of the flaws that Jennifer finds in her husband is that when something is making him uncomfortable then he does not like
the vessel all the way to the roots. This cohesive property allows tall evergreen trees to survive. Water cohesion also leads to another property known as surface tension, a measurement of the strength and toughness of the surface of a liquid to penetration. Because of water's high surface tension, due to hydrogen bonding, insects such ... ... middle of paper ... ... bonded to a maximum of four partners. In this structure, the hydrogen bonds distance the molecules so that ice is 10% less dense
entity. Generally, goodwill has appeared to be an umbrella concept embracing many features of a company's activities that could lead to superior earning power, such as excellent management, an outstanding workforce, effective advertising and market penetration. Goodwill definitions may be defined in two different ways: the residuum approach and the excess profits approach. In the residuum approach, goodwill is defined as the difference between the purchase price and the fair market value of an acquired
temporary reduction of prices on a patterned or systematic basis. Random discounting is temporary reduction of prices on an unsystematic basis. Price skimming is charging the highest possible price that buyers who most desire the product will pay. Penetration pricing is setting prices below those of competing brands to penetrate a market and gain a significant market share quickly. Product-line pricing is establishing and adjusting prices of multiple products within a product line. Captive pricing is
categories; guns, howitzers and mortars. The main difference between them being the trajectory of the round fire. A gun has a high muzzle velocity and a very flat trajectory. Normally a gun is used in a direct fire mode where the target can be seen and penetration is desirable. Good targets for a gun would be things like brick or earth forts, ships, buildings, and targets in tree lines. Howitzers have a somewhat lower muzzle velocity and arc their shells onto a target. They are used in both a direct fire
objectives, demand for the product, customer value perception, buyer price sensitivity, the price of competitive offering, and direct variable costs. The company has two alternatives to price this system, either the skimming pricing strategy or the penetration pricing strategy. The Bair Hugger system, which consist of a heater/blower unit and a separate inflatable plastic/paper blanket, is an air-circulation product and provides hypothermia patients surface warming. Although using the skimming pricing
disease, and transmission is generally from person-to-person by way of fecal-oral (2). Shigellosis can be characterized as a disease with over 60% incidence in children ages 1-5 (6). Life cycle: S. flexneri causes infection via bacterial penetration of the mucous membrane in the human colon. Humans are the only known reservoir to this pathogen (7). Following invasion of M cells and upon contact with the epithelial cells of the colon, S. flexneri releases Ipa proteins through a type three
companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compared to its competitors. B&D's vision for DeWalt is to be the global "Value Power Tool" provider of choice for every Professional Tradesperson and all
Without clear objectives it is difficult to evaluate what a marketing plan is trying to achieve or whether the plan has been successful. It is usual to translate marketing objectives into quantifiable “result areas”, such as market share, market penetration or growth of sales. Some of these may be further broken down into specific sales volumes, value goals or geographical targets. Marketing objectives allow Marks and Spencer to have a basis for evaluation which can then be analysed after a certain