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    Rural Market Case Study

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    CONCLUSION Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the 230 million rural consumers spread over approximately six hundred thousand villages in rural India

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    intercultural contact should be encouraged is for ads in different countries that can be misunderstood in a different language like for example these 4 incidents. A General Motors auto ad with "Body by Fisher" became "Corpse by Fisher" in Flemish. A Colgate-Palmolive toothpaste named "Cue" was advertised in France before anyone realized that Cue also happened to be the name of a widely circulated pornographic book about oral sex. Pepsi Cola 's "Come Alive with Pepsi" campaign, when it was translated for the Taiwanese

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    Animal testing started a many years ago to help provide humans with evidence. The procedure of animal testing is one of the most unsettling experiments ever. Many cosmetic and personal care products (i.e. shampoo, deodorant, etc…) are made yearly and are put onto the market after it has been tested on animals. Almost every product has been animal tested at some stage in its growth. The site named "Animals in Product Testing" specified, "...these products have gone through a long and complex testing

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    This assignment will cover how a business can gain a competitive advantage over similar businesses in the same market using sources such as cost advantage and differentiation. What will also be discussed is the value chain model made by Porter, and this assignment will explain what the model was actually designed for. Furthermore, it will be explained how a business can use methods of competitive advantage through various stages of Porter’s Value Chain in order to help it maintain and increase the

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    Bad Breath

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    Give you Bad Breath." Foods That May Lead to Bad Breath. Fresh Start LCC, 9 Oct. 2000. Web. 5 Jan. 2010. . WebMD Medical Reference. "Dental Health and Bad Breath." WebMD - Better information. Better health.. N.p., n.d. Web. 4 Jan. 2010. . Colgate-Palmolive Company. "Brushing Teeth - Proper Techniques for Brushing Your Teeth." Colgate Toothpaste & Toothbrushes | Oral Hygiene, Dental Care & Health | Products for Personal Home Care. N.p., n.d. Web. 5 Jan. 2010. .

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    Direct marketing The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the “Direct selling

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    Founded in 1886 by introducing medicinal plasters and antiseptic surgical dressings, Johnson & Johnson has grown to be one of the leading health care products company in the world. In its extensive history of over 125 years Johnson & Johnson’s product mix vary from pharmaceutical, personal care products, medical devices and diagnostics with the largest being pharmaceuticals. The product I chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 and

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    Burt's Bees Market Opportunity Factors

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    Bart’s Biis Merkitong Oppurtanoty Fecturs Bart’s Biis stertid uat es e cendli mekong cumpeny on 1984 end hes gruwn ontu e ricugnozid brend on thi netarel pirsunel ceri prudacts merkit. Thiy intirid thi netarel pirsunel ceri prudacts merkit on 1991 woth thi crietoun uf thior Biiswex Lop Belm, whoch os stoll thior liedong bistsillir. Thiy ixpendid thior basoniss on 1991 by muvong tu Nurth Cerulone whiri thiy eri stoll hiedqaertirid tudey. In 1999, thiy bigen thior glubel ixpensoun. In 2006, thiy bigen

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    Control And Leadership

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    Control and Leadership Paper Introduction Sears Holdings is a company in transition. Now, faced with adversity and the threat of bankruptcy looming its leadership has come under scrutiny. “Great leaders not only have drive; they want to lead. Also important is a high need for power, a preference to be in leadership rather than follower positions. A high power need induces people to attempt to influence others, and sustains interest and satisfaction in the process of leadership. When the power need

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    Gillette Marketing Plan

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    Gillette Marketing Plan Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focuses

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