largest chain of quick service fast food restaurants operating in around 119 countries with a customer base of 68 million. A McDonald's restaurant operates either through a franchisee or the corporation itself and its revenue stream includes rent, royalties and fees or the sales of products respectively. McDonald's came to India in 1996. McDonald’s India has collaboration with local companies who manage the outlets. Vikram Bakshi, under Connaught Plaza Restaurants Pvt. Ltd (CPRL) manages the outlets
storage and transportation of food products. McDonald's is committed to providing quality products and also supporting other Indian businesses. For this purpose McDonalds spent a few years setting up a unique Supply Chain, even before it started first restaurant in India. The McDonald’s supply chain is very critical and multi-layered. There are two categories in food ingredients supply, Tier-I and Tier-II suppliers. In Tier-I it has 14 core suppliers-provide processed products e.g. Vegetable and chicken
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following: • Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation. • Discussing the two forces