Nielsen Media Research Essays

  • Celebrities In Society Essay

    1513 Words  | 4 Pages

    basis and they do not even realize it. People use reality T.V. and commercials to figure out what they are supposed to wear or how they are supposed to live, but what they do not realize, is that the majority of media is fake. As a whole, we need to figure out how to tell if what the media is portraying is realistic. Adults and children cannot be comparing their lives to millionaires. Celebrities affect society constantly, and put a lot of pressure on everyday people. Men are portrayed as having huge

  • The FOX Family Channel

    979 Words  | 2 Pages

    Due to such specifics, it is imperative that keep a variety of shows that appeal to a wide range of young adults. The FOX Family Channel is more oriented towards children and families.      The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of

  • Audience Research

    772 Words  | 2 Pages

    Definition of Research Research plays a critical role in decision making. It provides information that helps individuals at the agency and client better understand their product and target audience, the marketing environment, and the effectiveness of the product's advertising and media placement. Research helps inform advertisers' judgement so that they can identify their range of option and evaluate the strengths and weaknesses of each option. Primary research -It is first-hand research. It may

  • Higinbotham

    2044 Words  | 5 Pages

    videogames are major sources of entertainment in America. According to Nielsen, a global information, data and measurement company, the average American watches an astonishing four point three hours of television a day. By the time a child is eighteen years old, he or she would have seen 150,000 acts of violence on TV. Also, numerous children play video games today. According to the National Purchase Dairy, which is a market research group, ninety-one percent (sixty-four million) of U.S. children ages

  • America: Freedom And Violence

    3207 Words  | 7 Pages

    separates America from many other countries, it has also made us more brutal. Media outlets such as television, movies, and music have had a major impact on our nation. The outlets can allow us to be creative, make money, and have fun. The downside is when it leads to homicide, suicide, and other serious crimes. The best example of seeing the influence of violence is the exact copy cat crimes that are played out day after day. Media also tends to guide children that may seem insecure, confounded, or simply

  • Mad TV: The Impact of Televised Violence on America

    1889 Words  | 4 Pages

    1999. Hepburn, Mary A. "TV Violence! A Medium’s Effects Under Scrutiny." Social Education. Sept 1997: pp244-249. SIRS Researcher. Available <http://researcher.sirs.com/> Leo, John. "The Amount of Violence on Television Has Been Exaggerated." Media Violence: Opposing Viewpoints. Ed. William Dudley. San Diego: Greenhaven, 1999. Levy, Steven. "Loitering on the Dark Side." Newsweek. 3 May 1999: p39 McLeod, Michael. Does TV Kill?. Production of Oregon Public Broadcasting for "Frontline". Videorecording

  • Media Violence and Adolescents

    1137 Words  | 3 Pages

    Media Violence and Adolescents A "hot topic" of discussions today is the issue of violence in the media.  After reading about the subject, I am convinced that media violence negatively affects the viewer.  The most susceptible are the young. John Grisham wrote a powerful essay called "Unnatural Killers."  Since the writing of the essay, it has caught some flak from reviewers in light of his novel A Time to Kill. In this novel, the "good guy" kills.  The points he made in his essay, however

  • The Effects of Media Violence on Children

    2094 Words  | 5 Pages

    It is the norm to blame “the media” for everything that is wrong with our culture. But the question raised now is why; why does our society claim that violence in the media affects the behaviors of children? The term “the media” is somewhat overused in our culture. It is a vague term we use to include any and all ways that messages are portrayed to us, usually in technology. Dr. Cyndy Scheibe, a professor at Ithaca College and media literacy expert, says that media is “messages conveyed through

  • The Effects on Kids and Teens Due to Violent Video Games

    999 Words  | 2 Pages

    Games are cool and nice and all but there are some video games that are considered ultra violent video games due to the real world type of violence it shows. These games are graphic and do have violence in it, but it isn’t enough to conquer or influence a teen. In other cases, it may conquer or influence a kid because kids have fresh minds, and learn everything in their way. It’s been experimented to see if games do influence but until present day, yet, there’s no proof or evidence. Violent video

  • Video Game Violence: Therapeutic Outlet or Perpetuating Violence?

    1420 Words  | 3 Pages

    discussion was to be about the video game world. Are video games better than reality? This is a hard question with various and diverse answers. It is something that people from just about all walks of life have an opinion about. Through the use of a media presentation, he showed the diverse evolution of games; how since 2008, they started to become more realistic despite the fantasy storylines and worlds. Even in our world, video games have found a way to make things more realistic from the comfort

  • Gun Control: Is It Gun Violence or Not?

    1770 Words  | 4 Pages

    The conversation of gun control and gun regulation has been a great debate over the decades. NRA Executive vice president Wayne LaPierre, in his speech on Newtown Shooting that occurred on December 21st, 2012, addresses the topic of gun control and argues that guns are not the cause of gun violence. LaPierre's project is to instead of gun control and decreasing the numbers of guns, increase the numbers of guns to solve the problem of gun violence. On the other side of debate, an American journalist

  • The Effects of Television Violence on Children

    710 Words  | 2 Pages

    Mental Health, a report that confirmed and extended an earlier study done by the Surgeon General. As a result of these and other research findings, the American Psychological Association passed a resolution in February 1985 informing broadcasters and the public of the potential dangers that viewing violence on television can have for children. Psychological research has shown three major effects of seeing violence on television: ?children may become less sensitive to the pain and suffering of others

  • Social Learning Theory and The Effect of TV Violence on Children

    2112 Words  | 5 Pages

    NJ: Prentice Hall. Cantor, J., and Wilson, B. J. 1984. Modifying fear responses to mass media in preschool and elementary school children. Journal of Broadcasting, Chen, M. (1994). The Smart Parent's Guide to Kids' TV. San Francisco: KQED Books. Dietz, W. H., and Strasburger, V. C. 1991. Children, adolescents, and television. Murray, J.P.(1997). Impact of Televised Violence. March 7, 1997. Rosenthal, R. 1986. Media Violence, Antisocial Behaviour, and The Social Consequences of Small Effects.

  • Violence in the Media is Not to Blame for the Effect on Children

    1152 Words  | 3 Pages

    The Effect of Violence in the Media on Children Television, movies, and video games are a big part of children’s lives in today’s technologically advanced society. However, there is a big controversy questioning the effects of these media outlets on children. Much of society claims to have proof for the belief that media violence affects children negatively. However, I am skeptical of the evidence that is stated to prove that claim. I feel that society has placed the blame on these mediums for

  • Violence In The Media

    1218 Words  | 3 Pages

    &#61614; Violence in the Media&#61614; It’s the ever-present question that has been asked by authorities, educational institutes and parents alike. Does violence in the media influence the behavior of society? Some say yes, others say no. Other questions posed that I will try to clarify in this essay are those to do with what, if anything is being done to control this virus. To fully comprehend these questions we must first understand what is meant by violence in the media, and whom it effects, if

  • VIOLENT PROGRAMS ON TELEVISION LEAD TO AGGRESSIVE BEHAVIOR BY CHILDREN

    1019 Words  | 3 Pages

    Since 1982, the National Institute of Mental Health, along with other reputable health organizations has collected data that connects media violence, with violent acts. Conclusions deduced from this data prove that violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Today’s children view vast amounts of violence on television

  • Media

    1493 Words  | 3 Pages

    Violence in the Media Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor that plays into the

  • Violence in Entertainment

    638 Words  | 2 Pages

    those countries, mock killings were some sort of entertainment. Even in our time, media violence is ever increasing. Research has shown that media violence did not only increase in violence, but in graphic, sexual and sadistic ways. There have been many concerns that as violent shows and movies go global, people spend more time watching than doing other activities (Media Violence). Whether people think that media violence affects young people in a bad way or not, many experts do. According to

  • In Favor of Regulating Media Violence

    968 Words  | 2 Pages

    Media Controversy With the nation's violence rate increasing over the past few years, one must ask, "why?" Harold Lasswell formulated the core of questions of content analysis: "Who says what, to whom, why, and to what extent and with what effect?" The issue of media content has become an increasingly popular, as well as controversial, topic. There have been many concerns from parents regarding exposure of their children to inappropriate themes in the media. An overall increase of violence and crime

  • Violence In Society Essay

    1426 Words  | 3 Pages

    United States. Many people in society have come to the conclusion that media is to blame for increased violence because many children and adults watch a large amount of television, movies, and/or games. Graphic violence in the media has greatly increased since the 1960s (Torr 30). Violence on the screens do pose a risk to all viewers; according to the American Medical Association, seventy-nine percent of American’s believe media contributes to the real life violence in today’s society (31). Some viewers