chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 and later repositioned as an oral care product to dentists in 1895. Listerine was the first over the counter mouthwash sold in the United States in the year 1915. Since then the brand continued to expand its product line consisting of different types of mouthwashes targeting specific areas of oral concern. Listerine’s product mix is not limited to mouthwash, but also includes gel toothpaste
Procter & Gamble Scope Case Analysis: Scope, a green mint tasting mouthwash, was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble, which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers;
specific bacterial strain (Burke 2016). Their effect only last for 1 hour or less. There are two types of mouthwashes: Cosmetic vs Therapeutic (Center 2017). Cosmetic mouthwash temporarily controls bad breath and leaves a pleasant taste. It does not kill the bacteria associated with the bad breath. Therapeutic mouthwash has active ingredients that decrease or control bad breath, gingivitis, plaque and tooth decay. Ingredients in the therapeutic
Colgate versus Crest is one of the marketing industries most famous battles. While Colgate has enjoyed the lead around the world with sales in over 170 countries and over 2 billion dollars, the United States has been their fiercest battle ground and one that Procter and Gamble’s Crest dominated for thirty years as America’s favorite toothpaste. That came to an end when Colgate Total was launched in 1998, Colgate took the lead in the United States. Procter and Gamble to compete began expanding their
How branded and unbranded mouthwash effect cell numbers? Research and Rationale: In 2001 it was reported by BBC news that serious dental diseases could be one cause of diabetes. Gingivitis is the periodontal disease that is talked about in the article, this is a disease that causes inflammation to the gums and if left untreated could lead to periodontitis which eventually leads to the loss of teeth. There is no hard evidence for gum disease leading to diabetes however a spokeswomen for the British
PROBLEM STATEMENT Colgate Palmolive's senior management decided to launch a new toothbrush priced in the Super Premium segment. Susan Steinberg, the product manager, has to determinate the best marketing mix to implement and which of the follow options are the best in order to position the product in the market: A) Under a mainstream B) Under a niche strategy. Each strategy has involves different prices and volumes of unit sold. SITUATION ANALYSIS Customers: More and more customers look
Toothpaste Troubles Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name
Assessment of Colgate Palmolive's Competitive Position Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. As the consumers are becoming more concerned
routine; this mouthwash solution will help flush away any food remnants and harmful bacteria from the hard to reach crevasses in the mouth. If this step is skipped it can lead to the formation of dental caries and gum disease, which can lead to worse things if they are not taken care of. To help stress the importance of dental hygiene, Listerine, which is a mouth wash company, released an advertisement for their cool mint flavored antiseptic mouthwash in the hopes of getting non-mouthwash users to jump
Manufacturers of mouthwashes say that their products kill bacteria and clinics have been recommending the use of mouthwash for decades and is said to significantly improve gingival health [1] . I am very interested in these claims stating how effective mouthwashes are and I would like to find out the importance of the products in our daily lives demonstrated in my experiment. Mouthwashes play a very important role in preventing plaque formation and also it reduces cavities and a gum disease known
big question, “Does Listerine keep mosquitos away?” The theory is that the Listerine that most people uses for mouthwash is a great way to repel mosquitos. There are some who say that it works. It stems from the simple fact that eucalyptus is used in mouthwash and it is also used in some other types of mosquito repelling sprays. As an idea, it is not necessarily wrong. However, mouthwash contains very little true eucalyptus in it. There is just enough in it to give you that little burn and a fresh
Discussion of Meaning of Brushing my Teeth with my Roommate In the small amount of time that I have been studying activity analysis, I understanding that the physical demands of an activity are sometimes not as important as the developed meaning a client has for an activity. I can very easily say that this is the case for me and brushing my teeth at night. I see the importance of oral hygiene which is obvious to most American’, however standing there and doing this task every night with my roommate
Treatments for periodontal disease are Scaling and root planning, surgical treatment and medications. These procedures are done by periodontist, dentists, or dental hygienist. Scaling and root planning is a deep cleaning to remove bacterial plaque and tartar. Scaling involves scraping tartar from above and under the gum line. Root planning helps gets rid of rough spots on the tooth roots where the germs gather together, and helps remove a bacterium that adds on to the disease. Scaling and root planning
Everyone has teeth, and society likes them to be as white as possible. But does everyone know the parts of the tooth? The tooth has four parts: dental pulp, dentin, enamel, and cementumcentenum. Dental pulp is the center part of the tooth and is made of tissue and nerves. Dentin is connected to the dental pulp and is the second hardest part of the tooth. Enamel is the hard, outer layer that surrounds the tooth. Enamel cannot be repaired or replaced. One can only prevent its loss, which is why we
Pediatric Dentists specialize in caring for the teeth of infants and children through the teenage years. Not only are they trained in how to care for 'baby' teeth, but they are also trained to be able to interact with children. Pediatric Dentists need to be able to keep a patient calm, especially since they are children. In Southeast Florida there are multiple Pediatric Dentists that are wonderful at their job. The following is a list of 4 that receive very positive reviews from their patients and
Tea tree oil for oral thrush Tea tree oil has been long known for its several benefits especially to our skins, nails and hair. In addition, one more benefit of using tea tree oil that people hardly know or have never heard of is to treat oral thrush or yeast infection. For that reason, this article below will discuss some ways to use tea tree oil for oral thrush treatment as well as some benefits and side effects of this natural oil. So what is tea tree oil? Before discussing further about the
Let us see the difference between the two types and their pros and cons 1. Nylon or multifilament floss: this type of floss contains a lot of intertwined strands of a string. • Pros: it can be dipped in the mouthwash and have a better chance of retaining the mouthwash in the string. It is also believed that it cleans the teeth better. • Cons: the problem is, it generally breaks more easily and then some of the strand can remain struck inside the teeth. As it is thicker, it is also more
In order to fully understand fluoride, and it's benefits, one must first have an adequate understanding of what the element fluorine is. According to Merriam-Webster, fluorine is a nonmetallic halogen element that is isolated as a pale yellowish flammable irritating toxic diatomic gas. And fluoride is basically the ionic form of the element, fluorine. It's essential role is to help the development of healthy teeth and bones. Fluoride is a trace mineral, meaning that our diet needs it in small amounts
a Quebec counter to count the colonies. The final experiment involved the growth of yeast cells under aerobic and anaerobic conditions. MATERIALS - Trypticase Soy Nutrient Agar - Mannitol Salt Agar - Sterile alcohol swab - Listerine mouthwash - Tubes of nutrient agar - Diluted hamburger meat - Quebec colony counter - Apple juice - Anaerobic yeast culture - Hemacytometer - Iodine METHODS Experiment 1. Effectiveness of alcohol as an antiseptic 1) All experiments
However, there are few at-home treatments can keep your teeth healthy after your regular dental checkups. Get Rid of Bad Breath Bad breath is a problem of every 3 among 5. Though there are a lot of mouthwash available on the market, but they are harsh and not good for regular use. So, why not make mouthwash at home only. All you need are - 3/4 teaspoon of the boric acid solution, 2 teaspoons of sugar and 3 drops of peppermint oil. Mix all these with 4 cups of water and gargle regularly to get rid of