Free Morita Essays and Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays

Free Morita Essays and Papers

Page 1 of 9 - About 82 essays
  • Better Essays

    Akio Morita was born on January 26, 1921 in Nagoya. Morita’s family was most well known as the oldest and most famous sake tradition family in Nagoya. Akio Morita was the oldest brother among other four children; he was expected to inherit his family business. Under the influences from Akio Morita’s mother’s love for classical music, young Akio Morita was fascinated by sound, and electronics or anything that creates sounds. When Akio Morita’s father bought him the first electric gramophone, he was

    • 1068 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    continually in new technology and produce the most creative products around the world. Akio Morita was not only the co-founder of Sony but also the first one achieve the goal of “enterprise globalization” in Japanese business history, thus, he was on “Time” magazine’s cover in 1982. He led Sony into the top 500 companies in the world. He was Sony’s emperor and spiritual leader. What was the clue to successes of Akio Morita? And what kind of personality contributed to his success? In order to answer those

    • 1391 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Akio Morita (盛田昭夫) was the co-founder of Sony Corporation with his friend Masaru Ibuka. As a leader of Sony, He changed the accepted marketing concepts and focussed on brand-name identification and brand responsibility - a concept widely used today but virtually unheard of then. By insisting on producing high quality products with cutting edge technology, Morita transformed the reputation of the Japanese technology industry so that it became associated with superior quality rather than inexpensive

    • 1475 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    particular campaign to the marketing mix. 1.0 Intro 2.0 Findings 2.1 History 2.2 Aims and Objectives 2.3 Promotional Campaigns 3.0 Conclusion Bibliography 2.1 History of Sony Corporation Masaru Ibuka, an engineer, and Akio Morita, a physicist, founded Sony as Tokyo Tsuchin Kogyo in 1946. The company began to take off in 1954, when it obtained a license to produce transistors. The transistor had been invented in the US, but it had not been applied to radios, which were

    • 1328 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    japan

    • 1891 Words
    • 4 Pages

    Morita was born in Nagoya, Japan, in 1921 the son of sake brewers. In 1946, he helped start Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporation) with Ibuka. They had $375 and space in an abandoned department store, shelled by bombs in the war. The company quickly built Japan's first tape recorder, but it was big and bulky -- not a product destined to propel the company into the limelight. Then, in the 1950s, Ibuka and Morita got a license from Bell Labs to build transistors

    • 1891 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    in 1976 as the model SL-7200 (CED, 2006). The stand-alone unit initially sold successfully in the U.S. for $1,295.00. An optional external clock to set recording times came at the request of Sony's then CEO, Akio Morita (CED, 2006). Previous models included an internal clock, but Morita believed that by having an external clock, should it malfunction, repairs could be made without having to bring the whole VCR to the repair shop. The external clock was mistake number one of many made by Sony; VHS

    • 963 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    History Of Sony

    • 1264 Words
    • 3 Pages

    established in the wake of World War II. In 1946, Masaru Ibuka started an electronic shop in a departmental store complex in Tokyo. Then he had $530 in capital and a total of eight employees. Following next year, he was joined to his colleague, Akio Morita now they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company prodused Japan’s first tape recorder, called the Type-G. & In 1958 the company name was changed in to Sony. According to Schiffer

    • 1264 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    I watched The Family Game (Kazoku Gemo) by Yoshimitsu Morita. While initially hesitant I wound up loving the movie. It was a satire that succeeded both in being a pleasure to watch and also at times absolutely hilarious. The Family Game is basically a satire about Japan’s new middle class in the 1980s. The film intermixes industrial imagery between scenes which give the film a bleak feel. At the lowest level this is a movie about Shigeyuki Numata, a clearly intelligent student who (unlike his brother

    • 670 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Sony Corporation Executive Summary Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing

    • 3068 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Sony Corporation

    • 619 Words
    • 2 Pages

    Sony Corporation Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband? From DVD movies, to digital cameras and camcorders

    • 619 Words
    • 2 Pages
    Satisfactory Essays
Previous