highly d... ... middle of paper ... ...f fully integrated modules, which covers all aspects of the B2B business. 3. MSP / Primavera Both Microsoft Project (MSP) and Primavera are used for project management and project planning. The basic difference between Primavera and MS Project is that MS Project is a file based software whereas Primavera is a Database software 4. Marketing automation Marketing Automation an extension of customer relationship management (CRM) and it focuses on segmentation
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