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Free Marketing Research Essays and Papers

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    Marketing Research

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    Importance of Marketing Research Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. H&R Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (H&R Block, 2010). This company has defined their marketing research and has different types

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    Orange, Yu and Zain. So far the main rival is Zain. The problem caused by the entry of other companies is that they bring about unwanted competition (decrease in market share). This problem can be solved by conducting a marketing research. The first step in the marketing research process is identifying and defining your problem. Defining the problem would mean expanding on it and explaining why it should be seen as a problem. In this case Safaricom has identified number of competitors as threat

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    Marketing Research 1. EXECUTIVE SUMMARY Sasel Research has developed a research proposal for Epic Developers to investigate the needs and wants when buying inner-city luxury apartments. The information that we collect will determine the advertising strategies that will be employed. Background information must be considered before research design and data collection methods are implemented. We have collected a variety of secondary information including Australian Bureau of Statistics and

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    Paradigm for Marketing Research in the Information Age Doug, Justin, Matt, Rhette Introduction u Feature, Function, Benefit of Service to Firm, Market and Culture u Identification of Internal and External Customers u Comparative and Competitive Advantage u SWOT Analysis u Financial Opportunities u Human Resource/Workforce & Customer Service Concerns u Role of Advertising, Promotions and Channel Partners u Externalities– Positive and Negative Function of Marketing Research in the Information

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    Marketing Research

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    process of market research. Take a local hair salon as an example. It is likely they will do plenty of marketing to increase their client base, yet probably do very little in terms of research. Perhaps the importance and value is overlooked. Through defining market research, identifying the various types of, and understanding the marketplace, a local hair salon could reach their full potential with the use of this process. Define Marketing Research In defining marketing research several definitions

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    Marketing research

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    1. MARKETING RESEARCH Marketing research tools are assets for every company, from MNE’s (Multi-National Enterprises) to small businesses and from specialized agencies e.g. WHO (World Health Organization) to smaller NGO’s (Non-government Organizations). It is an effective tool which provides the necessary information for companies to meet better the customer’s needs and to make better targeted decisions. Two cases are being discussed, the first one is the example of Uganda’s President Museveni, which

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    Marketing Research

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    I am now going to be explaining the limitations of marketing research. Limitations are restrictions that the business has to face; these can affect market research and market planning. Primary research compared to secondary research is expensive as preparing and carrying out research is high. Research is further time consuming, to be done right it requires a plan. Researching start to finish is longer for getting the results they need. This contributes to the development of the market plan’s forecasts

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    Marketing Research

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    Marketing research and market information is very important to an organisation as it helps them to satisfy their customers, which then in turn helps them to survive in the long term and make the best profit that they can. Market research is a means of communication between the organisation and consumer , which allows an organisation to establish whether the customers are satisfied by looking at their needs and wants. By finding out customer’s needs and wants the organisation can produce the right

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    marketing research

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    In an article written by Laura Schneider, titled “Customer Relationships Are Key to Your Marketing Strategy” July 2003, she states that she could show a business how to increase sales by 50% without increasing a marketing budget. Her research indicates businesses have inactive customers that the owners believe will stay with the company, without maintaining or trying to grow in the relationship. Business owners often wonder why haven't they heard from a customer or if they left, why did they leave

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    Marketing Research

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    According to the American Marketing Association: Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information

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