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    MARKETING DEPARTMENT

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    MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the

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    The Job of the Marketing and Sales Department Marketing is concerned with getting the right product to the right people at the right price. Its function is essential for the success of any business. Most of the time products that are flops are due to poor marketing. A firm has to get the 4P's right to make it easy to sell its product. Businesses find out the views and opinions of consumers either by primary research which means going out on the field your self directly to communicate to

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    section, such as Marketing, Human Resources, and Management to name a few. Currently, there is a collection of information, but many of the systems are not automated. We will outline areas that we feel need improvement. Information storage is perhaps one of the most critical aspects of a business. So, it is imperative that the business have a well organized and reliable database so each section can extract the proper information when needed. Marketing and Purchasing The marketing department has been encouraging

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    Ideas from the Underground Automotive designer Jerry Hirschberg was speaking to the product planning manager for marketing at Nissan about redesigning their light trucks:'Really, "I responded, growing intrigued. "Yep. Seems they use their trucks as trucks less than twenty-five percent of the time"... "What do they use them as the rest of the time?"I wondered. "Basic transportation. Cars." There. A small, barely detectable synaptic spark The truck trisected itself in my mind in to three

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    plan. A workforce must be put in place which provides departments with the correct number of appropriately skilled employees to accomplish targets in all departments. In order to achieve this, the likely demand for products or services must be anticipated and the future implications for recruitment and training considered. Effective communication between departments is vital if this approach is to succeed. For example: · The marketing department can supply estimates of future demand. · Operations

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    risk of losing a deal with Apex company, a large client. In addition, Techno presents a false expectation to Apex Company to close a deal which would run the rise of losing the contract deal. Jack Ridge, Techno's vice president for sales and marketing department tries to sell a major contract to Apex and with a visit to was Apex's headquarter Ridge is impressed with Apex's diversity program. Ridge is under the impression that executives at Apex are very proactive about the diversity of its workforce

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    The Petrol Tax Debate

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    questionnaire. The data for the questionnaire was collected, with the use of primary research, (for more information see below) What is Primary or field research? Primary research is where you obtain new data for a specific purpose. The marketing department of a firm or a specialist research organization can provide this. Typically, the data is gathered by face-to-face interviews, by telephone or by post, using questionnaires. This is called a survey. Sometimes potential consumers are asked

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    units produced Unit costs = Total Costs / Units of output Stock levels A business will usually set itself a level of finished goods that it should receive. This is designed to satisfy the demand expected by the marketing department plans and based on what the production department thinks they can produce. If the output levels falls below this then the productive efficiency has fallen not meeting the requirements set by the company. Maslow created his hierarchy of needs Many people are

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    Company's Cost of Capital

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    been too constrained by the high cost of capital to make many capital investments. Recently, though, capital costs have been declining, and the company has decided to look seriously at a major expansion program that had been proposed by the marketing department. Assume that you are an assistant to Leigh Jones, the financial vice president. Your first task is to estimate Harry Davis’s cost of capital. Jones has provided you with the following data, which she believes may be relevant to your task.

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    Ground Floor: Customer Service and Marketing Department There are a total of 20 workstations. There are two network printers accessible by all workstations. The Internet is accessible by all workstations. Visitors should be able to access to the wireless internet access, wifi. The network topology best suited for the ground floor is the star topology. A star topology is one where by each work station or computer peripheral are centrally connected by use of a computer/hub or switch. In this way

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