nightclubs. Figure 2 Demands for Craft Beer The demand from liquor retailing is the most essential driver for the industry as it contributes the largest proportion of industry revenue. This includes demand from giants store like Dan Murphy’s, Liquorland, and also niche retailers from inner and regional areas. Next, the demand from pubs, bars, and nightclubs is the second-largest source of industry revenue (IBISWORLD, 2015). The demand from pubs, bars, and nightclubs is expecting to grow in 2016
Australia. Coles is a national icon, a leader and an important part of the Wesfarmers Group. Coles employs more than 102,000 team members across their brands, which comprise Coles and Bi-Lo supermarkets, Coles Express, 1st Choice Liquor Superstore, Liquorland, Vintage Cellars and Spirit Hotels. Schuler and Jackson (1987) defined HRM policies and practices as a system that attracts, develops, motivates, and retains employees to ensure the effective implementation and the survival of the organization
and prides itself with it's founding philosophy “The customers themselves really decide what goods we shall stock in our store” Coles (1928). Coles employs over 100,000 individuals in outlets such as Coles & BiLo supermarkets, First Choice Liquor, Liquorland, Vintage Cellars and Coles Express. Today Coles operates in over 2000 stores nationwide under Wesfarmers Limited who successfully acquired Coles in 2007. Wesfarmers Limited is the largest private employer in Australia and also one of Australia's