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    GEICO Insurance Sales Promotion Analysis

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    In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness. In 1936, a married couple named Leo and Lillian Goodwin established GEICO; which stands for Government Employees Insurance Company in Texas. The initial target markets were government officials and military members, but later on it expands to selling insurance to everyone. GEICO now offers coverage

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    GEICO Total Rewards System

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    GEICO is an employee insurance corporation that was established in the year 1936 and was founded by Lillian and Leo Lillian Goodwin. The company was secured to give accident protection for administrative representatives in the whole United States. GEICO was dependent upon the thought that the administrative representatives were more secure and all the more monetarily reliable than the overall population. With this kind of notion, GEICO was equipped to remove the agents or middle men for the operation

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