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    JetBlue: Leadership with Wings "To continue to bring humanity back to air travel." This is the promise JetBlue Airways Corporation has made to its shareholders, customers, and "crew members" in order to build a strong, solid and rapidly growing company. JetBlue uses two significant tools that drive its success: low fares and superb customer service. This growing discount airline works to keep its costs down and implies this goal by offering one-class service and eliminating airport lounges and full

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    JetBlue Case Study

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    Individual Case Analysis JetBlue Headquarters, Forest Hills, New York. Summary Statement JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radio

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    Jetblue Case Analysis

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    JetBlue currently files its mission statement under an annual report heading of “Our Value Proposition.” This mission statement appears as more of a slogan and is quickly dispensed in one sentence: “Our mission is to bring humanity back to air travel” (6). As JetBlue continues to progress into bigger regions, they will not have to focus on updating its mission statements long as the company continues to be the cheapest carrier that continues to provide service with the most affordable airfares

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    JetBlue Airways IPO

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    JetBlue Airways IPO In April 2000, JetBlue first started in New York City’s John F. Kennedy Airport. Even after the 2001 terrorist attacks, company remained profitable and was growing aggressively. To support their growth and offset portfolio losses by their venture capital investors, management was ready to raise additional capital through a public equity offering. With representatives of co-lead manager Morgan Stanley and the JetBlue board was trying to come to an agreement on the offering

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    Swot Analysis Of Jetblue

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    JetBlue Airways Corporation – You above all JetBlue Airways Corporation is a premier non-union airline headquartered in Long Island City of New York, and operating out of John. F. Kennedy airport as its primary base. Several of their initial employees, including founder David Neeleman, were former employees of Southwest Airlines. They brought the low-cost flying experience from their former workplace, but married it to better array of amenities. That helped JetBlue carve a unique identity which competed

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    have the effect of reducing its costs. For example, by flying only one type of airliner. JetBlue is able to reduce the cost of training its maintenance staff, reduce its spare parts inventory, and reduce the time its planes are being repaired. By flying focusing on long haul flights. JetBlue reduces on plane ground time of each plane, the time it is not generating revenue and costing the company. Moreover, JetBlue made a choice to avoid flight cancelations and thus reducing all cost or lost revenue

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    Company Profile: JetBlue Airways, Inc. (JetBlue) is a low-cost carrier (LCC) that is based in New York’s John F. Kennedy International Airport. The fonder, David Neelam, developed JetBlue’s business plans in 1998, and established the company in FEB 1999, after raising the required financial resource to create the airline. By FEB 2000 JetBlue started its operations, its first flight being from JFK to Lauderdale airport in Florida. JetBlue currently has a fleet of more than 190 aircrafts, which

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    Group Case Study: Jetblue Airlines

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    its strength. JetBlue is in danger of losing sight of its original customer service foundation. Without a strategy focusing on customer service as a priority, the initial success resulting from JetBlue’s commitment to exceeding customer’s expectations is in jeopardy. When planning objectives for accomplishing strategic goals, each objective should be built around customer satisfaction. 2. Define what is intended the probable result of not taking action to correct the problem: JetBlue began by being

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    Executive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue

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    JetBlue

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    for it? Choose jetBlue and that exceptional feeling will come right back to you. Operating as a safe, reliable, value-added airline focused on customer service and high quality travel, jetBlue’s prized mission is to compete as a low cost carrier while integrating great customer service. Do not be fooled by their low prices and operational efficiency, though. From leather seating to their customer bill of rights, from courteous flight crews to entertainment consoles, jetBlue offers inexpensive

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